LG unleashes the future of high-definition TV

The 50-inch model of the flagship PG60 series is the CES 2008 'Best of Innovations' video display honouree, singled out for its intuitive styling, advanced display technologies and consumer benefits. All four series, including eight new models, six with 'Full HD' 1080p display capability, won accolades when they were demonstrated recently for the first time at the 2008 International CES event in Las Vegas recently.

'Home theatre enthusiasts are continuing to drive growth in plasma HDTVs, specifically in larger screen sizes, and we are committed to serving this market by introducing seven new 50- and 60-inch models,' said Mr. K. W. Kim, CEO of LG Electronics Middle East and Africa Company.

'Our 2008 line delivers what plasma HDTV consumers are looking for - a slim and stylish design with premium picture and an enhanced sound quality.'

LG's flagship plasma lines, the PG70 and PG60 series, incorporate a slim, elegant single-layer design. The single layer design mocks the appearance of a pane of glass creating a sleek, sophisticated look to complement any home décor. It also has a non-reflective internal cell structure to help minimise excessive glare typically caused by harsh ambient light.

The entire stylish line includes LG's new invisible speaker system adding to its polished look. This unique system incorporates speaker actuators around the perimeter of the bezel, eliminating traditional speaker drivers and their associated grills. This not only allows for a sleek finished look, but also offers a wider sweet spot by creating a virtual 'wall' of sound.

What's more, LG's new 'Clear Voice' technology automatically enhances the sound frequency range of the dialogue even when background noise swells. From HDTV novices to home theatre gurus, LG Electronics offers consumers the ability to optimise and calibrate high-definition picture quality for any environment. LG offers options for consumers seeking varying degrees of involvement in the configuration process.

Equally significant, picture performance on LG's award-winning PG60 series plasma HDTVs received THX Display Certification by the leading provider of technologies and quality assurance standards for the entertainment industry.

LG Electronics is also the first mainstream consumer electronics company to achieve THX Display Certification for its plasma HDTVs (models 60PG60 and 50PG60). As the industry benchmark in video image quality, THX Display Certification promotes an HDTV that can present HD and standard definition video content at maximum resolution with the correct colour and light levels.

LG LCD HDTVs include Intelligent Sensor, a simple feature that automatically adjusts the picture based on the room lighting conditions. It senses brightness and colour characteristics of the light, and adjusts several picture settings. The resulting picture is better suited to the room lighting for an optimised viewing experience. This feature can also save energy since backlighting is lowered in a dark environment.

For consumers seeking a simple calibration option, content specific audio-video enable everyone, including the HDTV beginner, to adjust the picture and audio quality to an optimal setting. Three pre-set modes, cinema, game and sports, customize the picture (and sound) based on content type. For example, the cinema mode automatically adjusts colours to D65 standard (SMPTE standard for movie colour). Sports and game modes perform similar adjustments to maximise enjoyment.