"Based on overwhelming success of 'Al Islami Cart' franchise concept last year, Al Islami has come up with Al Farooj Fresh, a fast-casual restaurant, another innovative franchise model for the young entrepreneurs in the UAE. With the vital collaboration of the Mohammed Bin Rashid Establishment for Young Business Leaders, Al Farooj will provide specialized shawerma wraps to the multicultural consumes of halal and healthy products." commented Saleh Abdullah Lootah, CEO, Al Islami Foods.
"The demand for halal restaurants is growing globally, which has created immense need for these specialties", Saleh Lootah addd.
With Al Farooj Fresh as an attractive investment opportunity for business entrepreneurs, the Establishment will provide young Emiratis with the vital business and logistical support on this profitable franchise model. The Establishment will jointly work with Al Islami to introduce the concept to UAE entrepreneurs after final approval of Al Islami on the franchisee selection.
"Al Farooj Fresh" is the first fast-casual restaurant chain in UAE offering fresh shawerma sandwiches and chicken meals. Made with 100% fresh and real halal chicken with high quality ingredients right from the farm, consumers can trust with "Al Farooj Fresh" of the freshest and delicious shawarma wraps.
Mr. Abdul Baset Al Janahi, Chief Executive Officer of Mohammed Bin Rashid Establishment, while emphasizing the importance of involving entrepreneurs in their efforts to promote the greater interests of society and consumers, said: "UAE's economic achievements have been built on the entrepreneurial energy of its rulers and its people. Profitable economic ventures, such as "Al Farooj Fresh", undertaken by our citizens have been largely responsible for the dramatic growth of local entrepreneurs. Today, as the UAE strives to become a bigger player in the international economic arena, entrepreneurship is even more critical to business success."
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Al Islami launches 'Al Farooj' franchise model
- United Arab Emirates: Tuesday, February 26 - 2008 at 09:09
- PRESS RELEASE
Al Islami Foods, the leading provider of halal food products, launched Al Farooj Fresh, the first fast-casual restaurant chain in UAE, in collaboration with Mohammed Bin Rashid Establishment for Young Business Leaders at a press conference at Gulfood Exhibition, held on February 25th at the Dubai International Convention & Exhibition Centre.
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About Al Islami Foods:Established as CO-OP ISLAMI in 1981 to cater to the growing demand for halal food in the Arab world, AL ISLAMI FOODS was formed as a result of the long relentless efforts commenced in the early seventies when Hajj Saeed Bin Ahmad Lootah instituted Dubai Co-operative Society.
Starting with its successful frozen chicken product line, AL ISLAMI FOODS further expanded its operations to include processed meat.
In 1991, Dubai Co-operative Society's efforts were culminated by establishing its "CO-OP ISLAMI" meat processing plant in Jebel Ali Free Zone. This plant is considered a recognizable breakthrough as it became the real producer of a variety of food products under the name "CO-OP ISLAMI.
In 2006, CO-OP ISLAMI was re-launched as AL ISLAMI FOODS in an effort to propel the company to new heights of success. Now, Al Islami Foods products are considered as a quality benchmark trusted by consumers across the UAE and the GCC, and this has made it one of the best and most preferred brands in the region.
About Mohammed Bin Rashid Establishment for Young Business Leaders
Mohammed Bin Rashid Establishment for Young Business Leaders was formed in 2002 with a vision to nurture the entrepreneurial spirit in Dubai, encourage and facilitate the development of business and entrepreneurial activity among UAE nationals and catalyze the development and growth of a key sector of the economy, the small and medium business sector. The Establishment's key activities focus on creation of new businesses by offering a platform for ideas and financial support, Inspiring entrepreneurial spirit among UAE nationals, Raising awareness of business opportunities and spreading business knowledge, assisting and supporting enterprises run by UAE nationals through instilling best practice and providing them with market opportunities.
MEDIA CONTACTS:
Nasir Iqbal
Headline Public Relations
P. O. Box 64349, Dubai, UAE;
Tel: +9714-2289655 / 101; Fax: +9714-2282125 Cell: +971 50 4243076
Anne-Birte Stensgaard, Senior News EditorTuesday, February 26 - 2008 at 09:09 UAE local time (GMT+4)
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