Emirates SkyCargo strikes gold for artistic advertising

Judged by a panel of 200 representatives from the aviation industry, the airline's cargo division, Emirates SkyCargo, was awarded the coveted "Gold" award in ATW AdAward's Cargo Services category for its creative advertisement promoting Emirates SkyCargo's new service to Venice.

Described by the judges as "beautifully and artistically pleasing, while delivering the advertisement's important message", the advertisement depicted a cargo shipment onboard a Venetian gondola, with the tagline "Venice Ahoy".

Mike Simon, Emirates Divisional Senior Vice President Corporate Communications, said,

"The cargo box campaign has been enormously successful in highlighting Emirates SkyCargo's diverse services and range of destinations. In doing so, it has enabled customers to take advantage of our expanding route network and succeeded in growing our business."

Emirates SkyCargo also won the ATW Gold AdAward in 2005, as well as Silver in 2002, 2003 and 2004.

Prakash Nair, Manager Network Cargo Sales Development, Emirates SkyCargo, accepting the award, said, "The annual Air Transport World AdAwards is considered by those in our industry to be a true measure of how well companies and their advertising agencies have been able to communicate their message to the audience. We are delighted to be recognised by Air Transport World for our efforts and will continue to develop cutting-edge campaigns to reach out to our target audience in an impactful and creative way."

Winners of the 2008 ATW AdAward are voted online by judges throughout the world who are decision-makers from more than 110 airlines. The winning advertisements are selected from campaigns that ran from October 2006 to September 2007 in the ATW publications, which includes Air Transport World, Airline Procurement, ATWOnline.com, ATW Daily News and ATW Online China Weekly News.