Western Motors' Jeep road show is back

This year the brand is celebrating the launch of the eagerly awaited all-new Jeep Cherokee as the roadshow tours the whole of the GCC and Levant regions.

The Jeep Roadshow comprises a specially created Jeep tour bus and a team of highly trained staff and drivers who will cover nearly 100,000 kilometres over 85 days, as they visit 11 key cities in 8 countries across the Middle East.

On February 24th, the Western Motors Jeep Roadshow bus will begin its drive through the cities of Al Ain and Abu Dhabi and you'll be able to spot it on the major roads of these cities. The tour of Abu Dhabi will conclude with a special Jeep Cherokee event starting at 5pm at the Khalidiya Mall on Thursday February 28th and Friday February 29th.

Mr. Kamal Rafih, General Manager of Western Motors, the authorised distributor of Jeep in Abu Dhabi and Al Ain said

"Western Motors' Jeep Roadshow celebrates the launch of the all-new Jeep Cherokee in Abu Dhabi and Al Ain, said. The weekend event will give customers throughout Abu Dhabi the opportunity to experience the uniqueness of the Jeep brand that has seen it gain cult status all over the world."

Visitors to the Western Motors Jeep Roadshow can look forward to live entertainment provided by DJ Fizz and exciting dance performances by Beat Stylers. Great Jeep gifts and giveaways will also be distributed at the event.

In addition to live entertainment and games, the programme of activities includes specially- developed demonstrations of Jeep's Cherokee's legendary off road capability, with professional drivers putting the vehicle through its paces on demanding test tracks that have been created especially for the Road Show.

"The response to Western Motors' Jeep Roadshow last year was incredible, and this encouraged us to stage it again this year - plus we have yet another exciting new Jeep model to celebrate," added Mr. Rafih. "The all-new Jeep Cherokee is already attracting strong interest, so we expect a big crowd - as well as seeing the latest addition to the Jeep range, visitors will also have the opportunity to reacquaint themselves with the rest of the greatly expanded Jeep range while enjoying the unique Jeep experience."

Totally new from the ground up, the all-new Jeep Cherokee remains true to its legendary 4x4 heritage while offering customers more on-road refinement and amenities. The 2008 Cherokee takes on Jeep's popular rugged exterior design, and now comes with the all-new Selec-Trac II full-time four-wheel-drive system as standard.