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"We are looking to offer new and exciting premium services for our members here at ADGC. It's going to be another year of impeccable growth, and our partnership with Julius Baer Group will help us take golf in Abu Dhabi to new heights,"
said Nik Robinson, Director of Sales and Marketing, ADGC - which is managed by Troon Golf, the sport's leading luxury course operators.
The framework of the agreement will see JBG host events such as the Friday "Bubbles & Brunch" experience, a great way to unwind at the weekend with the very best food and beverage.
JBG, which has roots dating to the nineteenth century, concentrates exclusively on asset management for discerning private and institutional clients as well as on the management and distribution of investment funds.
Taking advantage of golf's popularity in the nation's capital, JBG are leveraging the strategic partnership to raise awareness of its activities in Abu Dhabi.
"This partnership is an important building block in the continuing expansion of JBG and is critical in raising the profile of the bank to a high-calibre client base which is associated with ADGC," said Peter Traber, Executive Director, Julius Baer.
"The growth and success of the Abu Dhabi Golf Championship, and the reputation of the club in which it is hosted, are what we are trying to emulate for JBG in the nation's capital."
ADCG's sublime Par 72 National Course - which last month held the third annual Championship, led from start to finish by German wonder-kid, Martin Kaymer - recently scooped the sport's top regional accolades, 'Golf Club of the Year' and 'Best 18 Holes' at the inaugural Middle East Golfer Awards.
The club undertook a number of key upgrades in 2007 including the launch of The Golf Institute, which boasts one of the Middle East's highest standard of golf instruction facilities supported by cutting-edge technology.
Posted by Eman Hassan
