AMD empowers regional channel partners with new products and increased commitment

The programme organized by Acer Computers took place at the Kartdrome Dubai Autodrome and saw participation from more than 75 channel partners from across the Middle East.

AMD used this opportunity to demonstrate its channel strategies for 2008 and to reinforce its position in the market as a complete platform solutions provider and leading technological innovator. Senior executives presented a series of successful go-to-market strategies, platform innovations and value propositions that AMD currently offers, and briefed partners on existing and growing trends in the market.

"While the demand and growth of personal computing in the Middle East has been encouraging, AMD understands that channel partners want consistency, predictability and stability from their vendors on the technologies they deliver to their customers,"

said Hazem Bayado, Business Development Manager, for AMD, Middle East, North Africa, and Pakistan.

"To address this need and strengthen the existing technology partnerships, it is important to build a sustainable infrastructure through our partners and to continue our commitment to them in delivering highly integrated, reliable platforms for a wide range customers in the region," added Bayado.

Early this year, Acer launched the Ferrari 1100 based on Turion 64 X2 dual-core mobile technology processor, bringing breakthrough computing potential with two independent 64-bit processors.