The widely popular chocolate fingers received the industry nod of recognition for outstanding performance across a number of criteria over the past 12 months.
Philip Hobeika, KIT KAT® Senior Brand Manager at Nestle Middle East commented on this win, "KitKat is Nestle's number one countline brand in the Middle East, and it is very gratifying to see our work on this popular brand acknowledged here today."
The selection was based on many criteria including taste, texture, appearance, packaging, consumer awareness, value for money, and contribution to industry growth in the region.
The brand has engaged its lovers during the past few months in celebrating its 70th anniversary with the notable KIT KAT® Gold Finger campaign. KIT KAT® consumers around the region had hundreds of 'rewarding' breaks as they unwrapped tickets to real Gold Fingers, while indulging in their favorite 'break' companion.
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KIT KAT awarded as Best Confectionery Product of the Year
- United Arab Emirates: Thursday, February 28 - 2008 at 12:10
- PRESS RELEASE
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KIT KAT was celebrated as the "Best Confectionery Product of the Year" at the Retail News Middle East Awards 2008.
KIT KAT was celebrated as the "Best Confectionery Product of the Year" at the Retail News Middle East Awards 2008.
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Posted by Lara Lynn Golden, News EditorThursday, February 28 - 2008 at 12:10 UAE local time (GMT+4)
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About KIT KAT®:
KIT KAT®, which falls under the Nestlé stable, is one of the world's largest chocolate brands offering their renowned blend of chocolate and wafer products to its consumers. KIT KAT® various formats make it the perfect companion to any Break, no matter the age group. The range includes the Two-Fingers, Four- Fingers, Chunky, Multipacks, Minis and variants such as KIT KAT® Chunky Caramel.
Celebrating its 70th birthday this year, KIT KAT® is lavishing its loyal consumers in Gold! The KIT KAT® Gold Finger promotion, running until the mid of February, gives Middle East consumers the chance to win a real gold KIT KAT®.
About Nestlé Middle East FZE:
In line with Nestlé's worldwide success, and following the success of its first Middle East operation in early 1930 in Lebanon, Nestlé Middle East was founded in 1997 in Jebel Ali Free Zone, Dubai, and now serves as a regional hub to fulfill the needs and demands of the GCC countries, the Levant, Iran and Iraq markets.
For decades, Nestlé has been the #1 Food & Beverage Company in the world and in the Middle East region, bringing to local consumers more than 50 popular brands that include Nutrition, Milks, Confectionery, Coffee, Beverage Creamers, Culinary, Water and Breakfast Cereal categories. On any day, virtually all households in the region count a Nestlé food choice. Nestlé's popular brands are NIDO®, CERELAC®, NESCAFÉ®, MAGGI®, NESQUIK®, NESVITA®, NESTLÉ PURE LIFE®, NESTLÉ FITNESS®, NESTLÉ CORNFLAKES, KIT KAT® and QUALITY STREET®
For more information, please contact
Einas Abou-Hatab
Buchanan Middle East
T +971 4 369 8560
KIT KAT®, which falls under the Nestlé stable, is one of the world's largest chocolate brands offering their renowned blend of chocolate and wafer products to its consumers. KIT KAT® various formats make it the perfect companion to any Break, no matter the age group. The range includes the Two-Fingers, Four- Fingers, Chunky, Multipacks, Minis and variants such as KIT KAT® Chunky Caramel.
Celebrating its 70th birthday this year, KIT KAT® is lavishing its loyal consumers in Gold! The KIT KAT® Gold Finger promotion, running until the mid of February, gives Middle East consumers the chance to win a real gold KIT KAT®.
About Nestlé Middle East FZE:
In line with Nestlé's worldwide success, and following the success of its first Middle East operation in early 1930 in Lebanon, Nestlé Middle East was founded in 1997 in Jebel Ali Free Zone, Dubai, and now serves as a regional hub to fulfill the needs and demands of the GCC countries, the Levant, Iran and Iraq markets.
For decades, Nestlé has been the #1 Food & Beverage Company in the world and in the Middle East region, bringing to local consumers more than 50 popular brands that include Nutrition, Milks, Confectionery, Coffee, Beverage Creamers, Culinary, Water and Breakfast Cereal categories. On any day, virtually all households in the region count a Nestlé food choice. Nestlé's popular brands are NIDO®, CERELAC®, NESCAFÉ®, MAGGI®, NESQUIK®, NESVITA®, NESTLÉ PURE LIFE®, NESTLÉ FITNESS®, NESTLÉ CORNFLAKES, KIT KAT® and QUALITY STREET®
For more information, please contact
Einas Abou-Hatab
Buchanan Middle East
T +971 4 369 8560
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