Online media experts AME Info announce Digital Marketing 2008 Conference

The event, which takes place from 24th March to 27th March at Le Royal Meridien Beach resort and Spa, will cover basic through to advanced themes, and present international and local case studies that highlight the dos and don'ts of digital marketing in the 21st century.

Digital marketing has become core to marcoms planning, as online becomes an increasingly important element of the marketing mix. Internet penetration in the region is growing at an exponential rate - the Middle East is the fastest growing region in the world.

As companies and consumers increasingly embrace the web, businesses need to change the way they reach their target audience. The AME Info Digital Marketing 2008 conference and workshops will arm professionals in the industry with in-depth, practical knowledge that will give them the edge over competitors in this burgeoning sector.

It starts with a pre-conference workshop; perfect for those who are new to digital marketing. The post-event workshops provide delegates with advanced knowledge and hands-on practical tips that can be easily adopted to improve existing campaigns.

Day one of the conference will present the latest statistics and research from the Middle East region with geographical insights into the UAE and KSA, how to make the business case for digital marketing spend, where to spend, and measurement tools for your business.

Day two includes emerging trends, the role of viral marketing, website development tips to ensure you deliver what your customers want and our panel sessions.

The conference will be a mix of speaker sessions and panel debates, with plenty of chance for delegate participation and networking opportunities. The audience will be able to take part in interactive votes on market insights and test their knowledge on Middle East women's consumer behaviour and spending habits.

Katrina Gregory, Events Director for the organiser, said:

"Digital marketing is the most measurable form of advertising. We intend to demonstrate exactly how digital marketing can be used in the most efficient way as a part of the marketing mix, and to maximise ROI for your business. AME Info is the perfect partner for such an event as online is our core business activity. We can show active examples of what works and what doesn't with a pure focus on the Middle East region."