LG Electronics appoints Badgaish Electronics as distributors of car infotainment business in KSA

LG Electronics, the South Korean leader in consumer electronics, has signed an agreement with Ahmad Ali Badghaish Electronics Co. to distribute LG's automotive audio and navigation systems in the Kingdom.

  • Saudi Arabia: Thursday, February 28 - 2008 at 15:12
  • PRESS RELEASE



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Mr. Simon Lee, General Manager LG Electronics in the Kingdom of Saudi Arabia, said; with over 25years' of LG Electronics OEM experience in the Car Infotainment Industry, LG Electronics is the biggest supplier of Telematics.

Telematics is a new arena to just an entertainment, combining all the possibilities inherent in wireless voice and data communications with GPS location/Navigation capabilities to deliver location-specific security, information and productivity-enhancing services to people on the move.

LG Electronics is the first company to introduce Arabic navigation in the middle east and is still the only company providing factory fit navigation systems LG's leading technology in various electric/electronic fields, such as telecommunication, IT, & display, ensures a right partner for future Auto needs such as all in one Navigation, portable Navigation Devices, MP3 CD Receivers, Car DVD Receivers and Car Speakers. LG New Paradigm for Music, Feature andstyle.

LG Electronics is the leading provider of consumer electronics in the Kingdom, continuing a success story that has been in the making for the past 15 years.

Since 1958, Ahmad Ali Badghaish Electronics Co. has been the pioneering company that brought modern consumer electronics and home appliances to the Kingdom. It was the first company in the Kingdom to turn the electronics retail business into a stand-alone sector, at a time when most businesses considered electronics as little more than a sideshow. The company became the leader in supplying consumer electronics in a much shorter time than its rivals says Mr. Ali Badgaish's Chairmen, Ali Ahmed Badgaish Electronics Company.

Company's belief that the client is the center of all business, Badghaish focused on hiring the best possible staff to handle its unique products, as part of the company's unrelenting efforts to achieve total satisfaction among its customers. This is how the company built its reputation as a market leader worthy of LG's trust said Mr. Shariq Khan, General Manager, Badgaish Electronics.




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About LG Electronics, Inc.
LG Electronics, Inc., is the leader in consumer electronics and mobile communications. The company has more than 72,000 employees working in 77 subsidiaries and marketing units around the world. LG Electronics is the world's largest producer of CDMA handsets, residential air conditioners, optical storage devices and home theater system. With total revenue of more than $35bn (consolidated $45bn), LG Electronics is comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media.

LG Electronics Mobile Communications Company is the world's leading manufacturer of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets.

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Eman Hassan Posted by Eman Hassan
Thursday, February 28 - 2008 at 15:12 UAE local time (GMT+4)

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This Article was updated on Sunday, March 02 - 2008
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