Dubai welcomes Direct Selling into its niche of diversity

Direct selling which involves over 60 million people around the world will be at the center of discussions during the direct selling conference and adjoining exhibition in May 2008.

With part time work now becoming legal in Dubai, direct selling can give many people the opportunity to earn extra income, especially women and students.

Direct Selling also known as Multi Level Marketing, is the sale of a consumer product or service, person-to-person, away from a fixed retail location, which has become a large part of the economy in many countries. In Japan, sales through direct selling reach $22.4bn annually, while the US holds the record with $30.47bn.

'Direct Selling is a multi billion industry, which has not been exploited in this part of the world. Bearing in mind that 85% in the business are women, I think we will have considerable interest from women here', comments Niousha Ehsan, Marketing Manager, Direct Selling Festival.

Market leaders in Direct Selling like Forever Living Products, Avon, DXN, Tahitian Noni and Sisel International, in UAE are joining hands to support this movement. The exhibition helps the Direct Selling industry to prosper and accelerate the growth by increasing the stature and credibility of direct selling companies and associations here in the region.

The Direct Selling Educational Institute (DSEI) has been set up to 'promote the industry, establish professionalism among direct sellers and create a regulatory framework for government approval,' said Poorya Montaseri, the organization's founding director.

During the conference industry experts such as Professor Charles King, Tim Sales, Dr. Ellie Drake and Benjamin Tan - Founding member of Direct Selling Association of Singapore will discuss opportunities and will provide sales, marketing & personal development trainings for interested entrepreneurs in the Middle East who want to join this growing industry.

Direct Selling Festival, scheduled to be held from 17th to 19th May 2008 in Dubai will unveil the infinite opportunities of this new world of Direct Selling and explore how the industry is going to change the lives of thousands in the coming years.

Direct Selling is gaining momentum throughout the region as a legitimate and profitable way of doing business and has already been successful in stabilizing the grass roots economies of many countries.