Speaking on the agreement, FranExcel Managing Director Gareth Parry said, 'We are so pleased to help Burger Fuel find a great franchise partner for the UAE. Although we cannot discuss the area developer company at this stage, we can say that the operator will be opening a pilot restaurant within the next six months, followed by a full rollout program across the country. When we met Josef Roberts, the Director of Burger Fuel, we were bowled over with his professionalism and enthusiasm for his brand, which will add a new dining dynamic in the UAE.'
Burger Fuel has more than 25 restaurants in New Zealand and three more in Australia, and considered one of the most contemporary brands in their very competitive home market. New Zealand brands are becoming very well received in the Middle East, particularly for their professionalism, operating structures, branding and support systems.
FranExcel helps Burger Fuel secure master area developer for UAE
Burger Fuel, the New Zealand based gourmet burger company has signed a letter of intent with a UAE-based operator, to develop their stores across the country, with the assistance of FranExcel.
- United Arab Emirates: Monday, March 03 - 2008 at 11:56
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FranExcel can be contacted by potential franchisees across the rest of the Middle East to discuss opportunities for Burger Fuel.FranExcel is headquartered in Dubai and is a global franchise marketing, consultancy and training company, with combined industry knowledge of more than 50 years and branch offices in 6 countries, serving customers in more than 30 markets. FranExcel also conducts franchise infrastructure programs for governments, assists with the drafting of franchise legislation and also helps banks and financial institutions build dedicated franchise departments and systems.
Contact:
Gareth Parry, Managing Director
Tel: +971 (0) 4 367 2263
Fax: +971 (0) 4 367 2651
Posted by Medilyn Manibo, Assistant News EditorMonday, March 03 - 2008 at 11:56 UAE local time (GMT+4)
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