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Tuesday, November 24 - 2009

"Talking Cars" guide the way at the British University in Dubai

  • United Arab Emirates: Monday, March 03 - 2008 at 12:14
  • PRESS RELEASE

A new project that aims to use technology to help older people drive more safely will be outlined at The British University in Dubai this week.

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The CARSITE project aims to understand whether in-car speech messages can make driving safer for older adults.

New technology can read geographic data and warn of upcoming hazards and traffic regulations in the surrounding area, potentially making for a safer driving experience.

Although a "talking car" may seem like science fiction, the study - which is supported by Oxford Brookes University, Stanford University, and the Toyota Information Technology Centre - is already experimenting with different applications of the technology designed specifically for older people.

Dr. Abdullah M. Alshamsi, Vice-Chancellor, British University in Dubai, said:

"Technology has an important social role to play in providing support for people as they age, to ensure they retain full mobility. The experimental work being conducted by the CARSITE project demonstrates an admirable application of science, and The British University in Dubai is delighted to support it."


Providing an update on the new research will be Dr. May Zajicek, a Reader in Computer Science at Oxford Brookes University.

She specialises in teaching Human-Computer Interface related topics, and has played a key role in developing the CARSITE project.

"What the CARSITE project is examining is how people respond to in-car speech messages, and specifically how this can be tailored for older people, in terms of tone of voice and response mechanisms. The technology is now available for computers to respond to oral requests from drivers, and to interact with them, which is tremendously exciting," said Dr. Zajicek.

The Public Lecture, Safer driving for older adults with in-car speech messages, takes places on Monday 3rd March, from 6pm, at The British University in Dubai, Knowledge Village.
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About The British University in Dubai

The British University in Dubai is the Middle East's first research-based, postgraduate university. The University was established to facilitate access to world-class education, training and research in the Middle East. BUiD aspires to the highest, internationally recognized British standards as reflected in its partnership with the University of Edinburgh, the University of Birmingham, the University of Manchester, Cardiff University and the Cass Business School at City University, London. Each has a five or five-star rating in the UK national Research Assessment Exercise that signifies research of international standard.

The not-for-profit university offers full and part-time Masters Degree programmes and Continuing Professional Development courses in Information Technology, Project Management, Human Resources Management, Sustainable Design of the Built Environment, Finance and Banking, Education, and IT Management.

All BUiD's current Masters Programmes have received Initial Accreditation Eligibility Status from the UAE Ministry of Higher Education and Scientific Research's Commission for Academic Accreditation.

The founders of the University are the Al Maktoum Foundation, the Dubai Development and Investment Authority, Rolls-Royce, the British Business Group and the National Bank of Dubai. The University is governed by a Council under the chairmanship of Sheikh Ahmed bin Saeed Al Maktoum.

The Emirates Group, DUCAB, Atkins, Dubai Duty Free, Hyder Consulting, the Emirates Foundation and DUGAS are supporters of the university through financial contributions or the provision of scholarships.

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