The NewsMarket and JiWin form strategic partnership

Under the agreement, The NewsMarket and JiWin will advise companies and organizations across the United Arab Emirates and the Gulf Cooperation Council States (GCC) on how to promote their brand and product messages globally using video.

As regional governments and companies in the UAE and the Middle East expand their overseas investments and activities, they are increasingly in need of strategic communications tools to expand and manage their coverage in the global media. Video, both television and online, is a popular medium and in recent years Dubai in particular has emerged as an international hub for television and media services with the creation of Dubai Media City and Dubai Internet City.

"Our partnership with The NewsMarket will enable us to offer our clients cutting-edge video communications services and thereby extend their reach to more than 13,000 newsrooms in 193 countries,"

said Mona Al Marri, CEO of JiWin. "As the public relations industry in the region continues to flourish, our relationship with The NewsMarket will be a competitive advantage for JiWin."

Since its launch in early 2006, JiWin has become a reference for the public relations industry in the region attracting clients including Dubai Holding, Coca Cola and 'du', the new telecom operator in the UAE. The company has a staff of 60 representing 12 different nationalities.

"We are thrilled that JiWin is joining our PR agency partner program," said Shoba Purushothaman, CEO and Co-Founder of The NewsMarket. "The Middle East, together with India and China, is an increasingly important market for our business and we look forward to working with JiWin to bring innovative video solutions to government and corporations across the region."

The NewsMarket partnership provides JiWin employees and clients unprecedented access to the largest community of registered and profiled journalists in the world seeking multimedia content.

"The media landscape in the Middle East has changed and this new environment demands a new approach. This agreement will enable JiWin to take our clients aggressively into this new and exciting on-demand digital world," said Ma'moon Sbeih, Managing Director, JiWin.

The NewsMarket plans to open its first office in Dubai in March 2008 to service its local customers and media users. The company has also announced the launch of its Dubai Channel which will compile and market video about UAE and Gulf State-based organizations and make it available to journalists and online audiences globally. The Dubai Channel follows the successful launch of the India Channel (www.thenewsmarket.com/india) around the India@60 campaign in 2007.

"We see a tremendous business opportunity in the UAE, GCC and the wider Middle East as more companies start communicating globally," said Jason Ryder, Vice President, Middle East and North Africa for The NewsMarket. "Our Dubai office will allow us to work closely with JiWin to support customers in the region as well as service the local media outlets who use The NewsMarket to access free news video."