Dubbed as 'Damas-IDL Diamond Family Workshop,' the pioneering initiative rolled out with a special session for the Sharjah Ladies Club. It is open to all women and their families and will be held in strategic venues across the UAE throughout the year.
As an acknowledged leader in the jewellery industry, Damas is taking concrete steps in educating its existing and prospective clientele amidst the proliferation of all types of diamonds in the local market.
Besides imparting basic knowledge on the 4 C's of diamond appreciation - Colour, Cut, Clarity and Carat, the workshop aims to build awareness of the diamond certification program organised by IDL.
Participants also get the chance to view representative pieces from Damas' vast jewellery collections like Boudoor, Hayati, Romance, Damas Solitaire, and soon Damas Cut, which have all been or will be certified by IDL.
Explained Tawhid Abdullah, Managing Director of Damas, "In view of the high demand and popularity of diamond jewellery today, we at Damas feel committed to raise public awareness on the proper identification and selection of diamonds. The workshop will equip them with the basic knowledge and skills in detecting genuine diamonds and increase their confidence when buying diamond jewellery. We would like the market to spend more time appreciating the beauty of a jewellery and less time worrying about the quality of its stones."
Damas-IDL Diamond Family Workshop will be conducted in major shopping malls and with select organizations throughout the country.
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Damas and IDL launch diamond appreciation workshop
- United Arab Emirates: Monday, March 03 - 2008 at 16:19
- PRESS RELEASE
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Damas, the leading international jewellery retailer in the Middle East, in partnership with International Diamond Laboratories, a subsidiary of the Dubai Multi Commodites Centre, has launched a special workshop to educate jewellery lovers on the basics of identifying authentic diamonds.
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Posted by Eman HassanMonday, March 03 - 2008 at 16:19 UAE local time (GMT+4)
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About Damas:
The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning UK, Italy, Libya, Turkey, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with about 400 sales points worldwide.
Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.
The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.
Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design.
About IDL:
IDL is a subsidiary of the Dubai Multi Commodity Centre, which is a strategic initiative of the Government of Dubai. It was founded in 2002 with the aim of establishing a commodity market place. International Diamond Laboratories provides the diamond trade and jewellery retailers with quality reports on polished diamonds.
Every diamond is examined by a team of internationally reputed gemologists and experienced graders. They obey a strict code of conduct and are backed by a ground-breaking knowledge center comprised of physicists, engineers and researchers. As the Government entity responsible for cooperating with leading Gemological Institutions around the world, IDL stands for objectivity, independent scientific analyses and trust.
For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424 Fax: 04-3434305
The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning UK, Italy, Libya, Turkey, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with about 400 sales points worldwide.
Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.
The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.
Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design.
About IDL:
IDL is a subsidiary of the Dubai Multi Commodity Centre, which is a strategic initiative of the Government of Dubai. It was founded in 2002 with the aim of establishing a commodity market place. International Diamond Laboratories provides the diamond trade and jewellery retailers with quality reports on polished diamonds.
Every diamond is examined by a team of internationally reputed gemologists and experienced graders. They obey a strict code of conduct and are backed by a ground-breaking knowledge center comprised of physicists, engineers and researchers. As the Government entity responsible for cooperating with leading Gemological Institutions around the world, IDL stands for objectivity, independent scientific analyses and trust.
For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424 Fax: 04-3434305
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