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Thursday, December 3 - 2009

Al Jaber Trading unveils the Ultra - Ray Ban's 70th anniversary masterpiece

  • United Arab Emirates: Tuesday, March 04 - 2008 at 08:46
  • PRESS RELEASE

Al Jaber Trading presents Ray Ban's 70th anniversary model, the Ultra, one of the latest sensations in eyewear to debut this season.

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  • Ahmed Jaber, Managing Director, Al Jaber Trading.
    Ahmed Jaber, Managing Director, Al Jaber Trading.
Available in the iconic Aviator and Outdoorsmen models, the Ultra is an individually numbered, limited edition sunglass for the stylish set. Combining high-tech materials such as titanium, gold and the revolutionary P3 lens the Ultra is a superb blend of science and art.

"Ray Ban's new Ultra is a fitting anniversary offering of the famous brand. Crafted from titanium, one of the most durable and lightweight materials and finished in 22k gold plating, it spells pure luxury. These limited edition models are sure to quickly top the popularity charts in the region,"


said Ahmed Jaber, Managing Director, Al Jaber Trading.

Performance and style come together in superb fusion in the Ultra. It offers one a chance to own and be a part of the world famous brand's heritage. Sophisticated, casual and gleaming in 22k gold finish, the Ultra presents itself as a glamorous accessory of choice for its discerning and lucky wearer. It is a toast to Ray Ban's dedication and expertise that since 1937 has seen it produce some of the world's most memorable eyewear collections.

The Ultra's tough and durable titanium frame is superbly complemented by a pair of revolutionary P3 polarized lens. These lenses have anti-reflective coating and a brand new moisture-wicking hydrophobic coating which makes these special edition glasses as easy to wear as they are cool to look at!

Grab a piece of history with Ray Ban's new Ultra, now available at all Al Jaber Trading outlets in Dubai.
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Log in to request more information from Al Jaber Optical Centre

Notes and media contacts

ABOUT AL JABER TRADING

Al Jaber Group of Companies was established in 1958 when its Chairman, Abdullah Jaber Belshalat, set up the first retail shop in Deira. Proudly 100% locally owned, the Group has established various business interests throughout the UAE, and has developed different divisions.

Al Jaber Trading presently operates 20 Al Jaber Optical and 20 Art Gallery outlets in prime locations across the UAE. It has an extensive collection of international brands of vision care products, sunglasses and optical frames to suit every taste, lifestyle and budget. Al Jaber Trading is the exclusive distributor of Ray Ban, Vogue, Arnette and killer Loop eyewear; Bausch & Lomb Contact Lenses and Hoya Optical Lenses. As an added benefit, Al Jaber Trading offers the fastest turnaround in the country, by taking customer orders over the phone and delivering a wide variety of eyecare products within the UAE.

Over the past 15 years, Al Jaber Trading has not just been associated with high quality products, but also of premium customer care. Quality and exemplary service is achieved through updating of instruments to keep up with the latest technology and employing only optometrists and sales personnel with international experience.

For further information please contact:
The Idea Agency - PR Department
Tel: + 971 4 3434424
Fax: + 971 4 3434305

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