• HSBC

The new sunglasses collection from Porsche Design

  • United Arab Emirates: Wednesday, March 05 - 2008 at 10:26
  • PRESS RELEASE

Porsche Design presents a new sunglasses collection, which is distinguished by its striking shapes and sporty lines. With its sporty, simple lines, model P'8454 has an especially dynamic effect.

In the process, the discretely flowing design creates an interesting counterpoint to the masculine basic shape.

Made of high-tech plastic and with high-quality titanium hinges, these sunglasses provide ideal protection for the eyes with their sporty curved front.

By using these two materials, the sunglasses are very comfortable to wear, and the model can be used with correction lenses as well.

The nose-piece and lugs of model P'8456 are convincing due to the three-dimensional look resulting from the frontal titanium elements placed in the lenses.

The sunglasses have a particularly high-quality effect due to the screw-free fastening of the lenses.

The two sunglasses models P'8457 and P'8458, which are both made of titanium, have a sporty and modern appearance.

The reduced design of the sides means individual styling. They are attached in two pieces and taper down to a one-piece end piece.

While model P'8457 has a continuous nose-piece, model P'8458 has a slightly displaced and hence more decorative nose-piece.

Marina Vidal, Brand Manager of Porsche Design, BinHendi Enterprises, said:

"In the UAE, where we experience sunshine almost all the year round, sunglasses are more than just a normal fashion accessory rather a daily item of apparel. It is common for people to have more than one pair. The new collection from Porsche Design reflects the high tech, high quality, clean lines of the Porsche Design brand and I am sure they will be a popular choice amongst consumers for 2008."
 
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About BinHendi Enterprises
BinHendi Enterprises is a Dubai -based company in its 32nd year of operation specializing in retail businesses, named after President and Founder, Mr Mohi-Din BinHendi. Well-known for fashion and food retail, BinHendi Enterprises has successfully introduced more than 60 prestigious international brands to the UAE, and has a rapidly-growing portfolio of own-brand dining concepts. BinHendi Enterprises has operations in the UAE, GCC and India and employs more than 3000 people.

About Porsche Design
Porsche Design is a global luxury men's brand and is determined by engineered products. Professor Ferdinand Alexander Porsche established the Porsche Design brand in 1972, whose products are attracting consumers with their technical innovation and represent functionality and timelessness in its purest form. Porsche Design products are sold in exclusive own retail and franchise stores, shop-in-shops, up-market department stores and exclusive specialist stores.

For further details please contact:

Martine Van Wyk, FD, on 00 971 50 876 3021

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