Hala Badri, du's Vice President of Corporate Communications said:
'It is a very proud moment for du and we are happy to have won the MENA Cristal Award for our corporate brand campaign. du chose water as an analogy to express the telecom's brand attributes which clearly appealed to people's hearts and minds'.
The MENA Cristal Awards are a platform for diverse market leaders to promote their corporate communication activities that aim to promote and strengthen the image of companies, government bodies, institutions and associations.
du had previously won the 'Best Brand' at the Telecoms World Awards Middle East 2007 for highly innovative branding and outstanding brand creativity, pitting itself against telecom majors Etisalat, Zain, 2Connect and Saudi Telecom.
In addition, the company won the silver award for the most creative website design in the ICT category at the UAE Web Awards 2007.
Extreme TV, also honoured du for its WoW recharge card TV advertising, recognising the campaign as the best aired commercial among 50 international mobile telecom providers in the world.
Other first year accolades include being the runner up in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007, a remarkable achievement for du in the first month of its operations in February 2007.
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Posted by Eman Hassan


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