Abu Dhabi Tourism Authority strengthens presence at ITB Berlin

ADTA, the apex body that manages the tourism sector of Abu Dhabi, leads a contingent of 30 corporates in tourism- and investment-related businesses at the 325 sq m pavilion.

ADTA¡¦s participation in ITB follows the Authority winning the award for Best Innovative Pavilion Design at AIME in Australia and its successful participation in Milan Tourism Exchange (BIT 2008).

His Excellency Sheikh Sultan Bin Tahnoun Al Nahyan, Chairman of ADTA, said the partnership between ADTA and public and private sector organisations in Abu Dhabi plays a key role in highlighting the all-round potential of growth of Abu Dhabi internationally. ¡§ADTA is committed to underscoring Abu Dhabi¡¦s advantages as a luxurious and sustainable tourism destination. Today, global travel agencies, airlines and tourism investment companies have a presence in Abu Dhabi, reiterating the importance of our global participation in international events.¡¨

He added: ¡§Abu Dhabi¡¦s diverse tourism offering has cemented its reputation globally as a luxury tourist destination. Apart from offering a unique product, Abu Dhabi enriches the tourist experience. The proof is in the increasing numbers of guests from Europe, especially Germany, who are visiting Abu Dhabi. Complementing the growth in tourism, bilateral trade relations between the UAE and Germany is also on the rise.¡¨

Mr. Mubarak Hamad Al Muhairi, Director General of ADTA explained that the Authority has undertaken several tourism development initiatives, which also aim at attracting international investors and service providers to the emirate¡¦s tourism sector.

¡§Our objective is position Abu Dhabi¡¦s tourism sector for the long-run. To achieve this,, ADTA and its partners have launched a number of ongoing marketing programmes in Europe to familiarize the European travel and tourism agents, tour organizers and travel media with Abu Dhabi¡¦s natural, cultural and lifestyle components,¡¨ Al Muhairi said.