EUROSTAR announces foray into consumer electronics and home appliances market
- United Arab Emirates: Thursday, March 06 - 2008 at 10:08
- PRESS RELEASE
EUROSTAR, leaders in the global satellite receiving systems industry for over two decades, has announced its entry into the consumer electronics domain, as part of its on-going growth strategy to diversify into new areas of business.
The EUROSTAR range of consumer electronics includes Plasma TVs, LCD TVs and Conventional color televisions; DVD players and home theatre systems.
The Home Appliances range will offer fully automatic & semi automatic washing machines, frost free and direct cool refrigerators, split and window air conditioners, microwave ovens, vacuum cleaners and heaters.
Commenting on this spectacular launch, Mr Raju T Jethwani, Chairman of EUROSTAR Group said: "Being global leaders in the satellite receiving systems industry, and based on vast experience and commitment to quality and efficient service, EUROSTAR is confident that its range of consumer electronics and home appliances products will offer state-of-the-art technology at extremely affordable prices to consumers. EUROSTAR also has a well established network to make a successful entry into this ever growing category of consumer electronics and home appliances".
Quality is paramount in the product offerings from the EUROSTAR stable. It is with this prime feature that EUROSTAR believes in reaching out with assurance to their dealers and distributors in the region.
All EUROSTAR products will also boast of well-equipped customer care centres for after sales service, which the company believes is essential in the consumer electronics industry. The EUROSTAR range will be now be available across GCC and Africa at very affordable prices.
Products having high end technological features will be competitively priced, spurring the demand in the region's business arena.
"We have enjoyed a long and successful stint in the Middle East and North Africa with our satellite and broadcast products and will continue to serve our customers in this category. By diversifying into consumer electronics we aim to further strengthen our foothold in the region by getting closer to our customer's lifestyles and attending to their more distinct needs," said Mr. Neeraj Mehrotra, Vice President, Satellite, CE & DVB-H EUROSTAR Communications LLC.
The company's expertise in global sourcing from technically competent and world class manufacturing facilities adds to the credibility of the EUROSTAR range.
The new range of EUROSTAR products are all tested for compliance in-house. So with this brand new range in the market, consumers can expect world class products at incredible value for money.
EUROSTAR will continue serving their customers with the best of satellite services and products. At this year's 14th Middle East International Cable, Satellite, Broadcast and Communications Exhibition (CABSAT), EUROSTAR was the largest exhibitor.
They reaffirmed their position in the broadcast industry once again with the launch of Green Box - Middle East's first eco friendly satellite receiver and Caller ID Box - an innovative product that facility that displays incoming calls on the TV screen, at CABSAT 2008.
With immense confidence in the goodwill achieved with the dealers in the satellite sales channel, EUROSTAR has confidently stepped into their latest venture in the lucrative realm of the electronics industry.
EUROSTAR group is currently undergoing a mega growth phase in the Middle East and Africa. Over the past couple of years they have gained a strong foothold in the region by investing in several business domains. Their sales of different products across various domains has been received very well by various distributors, dealers, and consumers. The Satellite business division in Eurostar has recently achieved the milestone of one million receivers reinforcing its dominant position in the business domain.
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