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Audi Middle East appoints new MD

  • United Arab Emirates: Thursday, March 06 - 2008 at 12:06
  • PRESS RELEASE

Only weeks after reporting a successful 2007 with a sales increase of 38.2% Audi Middle East has now announced a new Managing Director for the region.

Australian Jeff Mannering is the first in the succession of Managing Directors to be appointed directly from within the ranks of the organisation. In addition to Mannering's leadership skills and knowledge of the organisation, his orientation towards Aftersales excellence as the backbone of the automotive business were deciding factors.

43 year old Jeff Mannering has been in the automotive industry since 1982. After fifteen years with two major Japanese brands he moved to Audi Aftersales where he spent eight years with Audi Australia and a further two years as Head of Aftersales of Audi Middle East. Among his most notable achievements for the region was the set up of the Middle East Training Center as well as Parts Distribution Center with an overall investment of approximately USD 10 million.

Mannering on his appointment,

"This appointment is a great honour for me and I intend to fulfil the high expectations that have been placed in me and Audi Middle East. While sales are going strong and new models arrive to the market, we will further focus on strengthening our dealerships through training and Aftersales service development."


Jeff Mannering is married with three children.
Jeff Mannering. 
Jeff Mannering.
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About Audi

AUDI AG develops and produces cars for the premium segment worldwide. Its four rings symbolise the fusion of Audi, DKW, Horch and Wanderer in 1932. The company achieved its twelfth consecutive record year in 2007, with 964,151 cars sold. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Györ (Hungary), Changchun (China) and Brussels (Belgium). At the end of 2007, production of the Audi A6 started in Aurangabad, India. The company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include Lamborghini S.p.A. in Sant'Agata Bolognese, Italy, and quattro GmbH in Neckarsulm.

Audi employs more than 54,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than €2bn each year in order to sustain the company's technological lead embodied in its "Vorsprung durch Technik" slogan. Audi plans to nearly double the number of models in its portfolio by 2015, from the 25 currently on offer to 40.

AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005: Audi Middle East. Sales in the Middle East rose by 38.2% to 6,380 cars in 2007 (2006: 4,616). The current Middle East model range comprises the A3, A3 Sportback, A4 Saloon and Cabriolet, S4 Saloon, and Cabriolet, RS 4 Saloon and Cabriolet, A6 and S6, TT Coupe and Roadster, the A8, S8, the Q7 and the R8.

For more information:
Audi Middle East Communication
Karin Haferkorn, Tel. +971 42045 888, Fax: +971 4 2045 891
OR
Perspective Public Relations
Nick Wheywell, Tel: +971 4 364 2414, Mob: +971 50 655 8682, Fax: +971 4 369 7635
email:

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