Dubai World augments capability to understand customers and markets

Dubai World is currently conducting business in over 40 countries and will continue rapidly expanding its Global Footprint in the near future.

AbdulQader Obaid Ali, Director, Group Internal Audit and Business Excellence Centre and Kenneth McDermott (Mohammed Suhaib), Managing Director of Quest Consulting signed the MOU on behalf of BEC and Quest Consulting respectively.

"In a bid to provide outstanding services in all the countries in which we operate, Dubai World relies on reliable, high quality Research and information," mentioned Obaid, "This MoU is of strategic importance to us as well as our stakeholders. The enhanced consulting bandwidth that this MoU would provide will place us in a better position to serve the Group Business Entities," concluded Obaid.

The Alliance will cover a wide range of market research services including Focus groups, Mystery Shopping, and advanced computer aided quantitative and qualitative research techniques.

"At Quest Consulting, we compiled a list of services suitable to BEC standards and presented it in the memorandum. We are gratified that Dubai World has recognized our expertise in this field and chosen Quest," stated McDermott. "We will customize the services that the Business Excellence Center needs to ensure efficiency and quality in their journey towards excellence," added McDermott.

The Business Excellence Centre is a corporate department of Dubai World established to support the business units and corporate departments within Dubai World by providing them with measurable cost saving, revenue enhancement and improvement in the Excellence Score through change and in alignment with the Vision of Dubai.

Quest Consulting is a Market Research & Business Consultancy firm based in Dubai Knowledge Village.

It is a full-service research company with integrated, in-house fieldwork and Data Processing operations that cover the MENA.

Quest works with a wide variety of government and non-government clients on customer satisfaction studies, qualitative and quantitative research.