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Ford Five Hundred leads class in safety

  • United Arab Emirates: Sunday, March 09 - 2008 at 11:25
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Passenger protection on the road while on the go is an increasing concern among GCC drivers. The UAE luckily has a choice to go for a sedan that has been rated as America's safest full-size passenger car - the 2008 Ford Five Hundred.

Already available at Al Tayer Motors and Premier Motors - the Ford, Lincoln and Mercury dealers in Dubai & Northern Emirates as well as Abu Dhabi & Al Ain, respectively - the Ford Five Hundred is recognized as a safety leader in its class for many reasons.

The Insurance Institute for Highway Safety awarded the Five Hundred as its "Top Safety Pick" designation for large family cars. The new model has also earned the maximum five-star rating in all crash test categories from the National Highway Traffic Safety Administration.

"Customers are far more discerning now than they ever were and the demands to meet their lifestyle needs have also increased," said Ashok Khanna, General Manager of Al Tayer Motors. "The 2008 Five Hundred delivers what customers are looking for - a strong design, high-quality interior, power and performance, a spacious interior and enhanced safety features."

Building on safety leadership


With standard air bags and available electronic stability control, the 2008 Ford Five Hundred has been rated the safest full-size car in North America and is a segment leader in safety, capable of achieving five-star ratings in all four categories for the U.S. government's crash tests. It also has been named a Top Safety Pick by the Insurance Institute of Highway Safety.

Ford's AdvanceTrac electronic stability control system can predict the vehicle's intentions using a sensor to detect and measure oversteer and yaw by monitoring the vehicle's speed, throttle position and steering wheel angle.

When the system senses wheel slip, engine torque is reduced and braking is applied where needed to help keep the car tracking safely on its intended path.

Additional standard safety equipment includes dual-stage driver and passenger front air bags, seat-deployed side air bags for driver and front passenger, and Ford's Safety Canopy side curtain air bags for both rows.

For an added measure of safety, a new steering wheel design recesses the air bag 15 millimeters farther away from the driver.

Maximum convenience and space


A large majority of customers shopping in the large car segment identify front seat roominess as a key want (86%) while many also prioritize cargo capacity (63%).

Answering these desires, the 2008 Five Hundred features the most spacious interior of any large sedan, with best-in-class legroom front and rear and 60/40-split fold-flat second-row seats. With the fold-flat front-passenger seat, items up to nine feet long can fit inside.

Power of the 2008 Five Hundred comes from Ford's 3.5-liter Duratec V-6 that delivers 263 NET horsepower and 249 pound-feet of torque.

It is mated to the same smooth shifting, 6-speed automatic transmission as the new Ford Edge.

Five Hundred is available in SEL and Limited trims, and is built at Ford's Chicago Assembly Plant.

Ultra-quiet interior and plush ride


Interior quietness is often associated with a customer's perception of overall quality. The Five Hundred team delivered interior quietness that rivals many luxury cars.

The sound package includes such technologies as expandable foam pellets in the A-pillars to reduce wind noise and the use of an advanced sound-deadening material called Sonosorb in the doors, headliner and pillars. Sonosorb increases sound-deadening efficiency by 20% while retaining the same thickness as the material it replaces.

Engineers also reduced road noise by stiffening the area where the rear package shelf meets the floor pan. Even the new climate control system is 50% quieter than before.

Five Hundred's plush, confident ride is distinct with strut towers that help increase front suspension travel by 10%, dampers and springs in both front and rear, and a revised, retuned rear suspension.

Five Hundred's engine is not mounted to the front subframe. The engine and transmission are bolted to the body with hydraulic mounts to reduce vibration thereby allowing engineers to better tune the suspension and, ultimately, create an even better ride.
2008 Ford Five Hundred. 
2008 Ford Five Hundred.
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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company's core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company.
Ford Motor Company's history in the Middle East goes back to nearly 60 years. The company's local importer-dealers operate more than 55 facilities in the region and directly employ over 4,000 people, the majority of whom are Arab Nationals.
Ford Middle East is also a responsible corporate citizen in the region, with the Ford Motor Company Conservation & Environmental Grants, a grass-root level program that has offered $600,000 in grants to over 75 Middle Eastern environmental projects since 2000.

Media Contacts:
Sue Nigoghossian
Ford Middle East Public Affairs
971-50-454-3640
971-4-332-7767
or
Rami Halawani
Asda'a
971-50-655-7850
971-4-335-5969
or
Chloe Martinez
Asda'a
971-50-544-8536
971-4-335-5969

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