Procter & Gamble Beauty launches in style at Dubai Fashion 2008

P&G Beauty is the collective term for P&G's beauty brands, which have turned the company into one of the most innovative and in-touch beauty care companies in the world. By associating with renowned international fashion brands and events, P&G Beauty has built its worldwide reputation as a company in tune with beauty, fashion and style trends.

"We are delighted to able to support the fashion industry through our sponsorship of Dubai Fashion as official hair and make up sponsor," said Mr Kamil Najjar, Marketing Director P&G beauty. "P&G Beauty's association with fashion events enables us to introduce our latest brands and products, highlighting our cutting edge technology that makes beauty dreams real for millions of women and men around the globe."

With assembled VIPs made up of local beauty, makeup and fashion experts and industry - related media personnel, attendees had the opportunity to explore P&G Beauty's pivotal brands during the event.

As part of P&G Beauty's support of Dubai Fashion, Max Factor make up artists and Wella Professional hair stylists worked closely with designers, creating the right look to suit the mood, trend and texture for each collection, ensuring the models looked their best on the runway.

P&G Beauty delivers and delights by encompassing a range of trusted beauty icons, ranging from leading haircare brands such as Pantene and Head & Shoulders, to fine fragrances including Lacoste and HUGO BOSS, as well as Wella hair colouring and styling, Olay skincare and Max Factor cosmetics, and Braun Silk-epil.

In addition to regional events and sponsorship, P&G Beauty are key sponsors of many prestigious international fashion events including Milan Fashion Week. International makeup artist Pat McGrath and celebrity hair stylist Sam McKnight create the models' hair and makeup for the most glamorous names in fashion.

With more than 150 years of innovation dedicated to beauty, P&G Beauty is focused on delivering beauty products and experiences which make a difference to women and men across the globe.