New Jeep Cherokee takes a trip on the web

For a four week period, visitors can log onto www.jeepcherokeeme.com via ajeeb.com, yahoo.com, ameinfo.com, arabia.com and maktoob.com and register to test drive the all-new Jeep Cherokee and possibly win an all-expenses-paid Jeep adventure on America's famed Rubicon Trail.

"This is our first regional venture into web-based marketing and is designed to drive traffic to our Jeep" showrooms and generate test drives," said David Glorius, Vice President, Sales & Marketing Director, Chrysler, Jeep" and Dodge Middle East. "If successful, we hope it will be the first of many."

Those registering for a test drive via www.jeepcherokeeme.com will be automatically entered for the Rubicon draw once they actually take the test drive.

"The Rubicon Trail is one of the toughest off-road tracks in the world and the ultimate four-wheel driving experience," explained Glorius. "As the all-new Jeep Cherokee offers an unrivalled combination of ruggedness and refinement, the Rubicon trip perfectly fit the positioning of this exceptionally capable vehicle."

Photos of the challenging Rubicon Trail are featured on www.jeepcherokeeme.com along with a list of Jeep distributor showrooms throughout 10 Middle East countries, including all six GCC states, Lebanon, Jordan, Syria and Yemen. The site also features complete details of the all-new Jeep Cherokee, including its performance, specifications, colours and the test drive registration form.

The result of a US $1.7 billion development programme, the new Cherokee is designed to meet the stringent demands of the Middle East market with many technological advancements, such as its innovative hybrid cooling and special ABS braking sensors calibrated for off-road driving.

"This Rubicon contest will not only put the Jeep and the winner to the test - but also the web," added Glorius.
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