The agreement was signed between Banquet Foods International and SGM Consulting and Investment Company of Germany for developing its first outlets in Frankfurt and Florida by the end of the year 2008.
ChicKing is a branded fried chicken restaurant originated from UAE and offers many varieties of innovative products like Crunchy Supreme Burger, Chick-pop; Fish Crunchy Supreme, Mexican wrap etc., Starting with just one restaurant in the late 2000 in Dubai, ChicKing has grown to over 21 locations nation-wide and has been recognized well and stunning the locals and international customer’s taste-bud’s including Oman, Jordan, India & Sudan.
“This milestone is especially significant, as Europe and USA is the potential market for the ChicKing brand outside of the UAE and illustrates that European entrepreneurs are meeting the increasing needs of consumers who seek out healthier dining options,” said A.K Mansoor, Chairman of BFI.
“We will have 25 new outlets coming up in the EU and US markets by the end of the year 2010.” This association brings the first UAE fried chicken brand expanding to EU and US Markets. Number of the new outlets is not the most important issue, the key principle for ChicKing expansion program is ensuring top-quality food and services in each restaurant,' said David Sweney, CEO of SGM Consulting and Investment Company.
ChicKing expands to EU and US markets
In a move aimed at preparing their restaurant for growth, Banquet Food International (BFI) has announced they are expanding in EU and US markets through franchising.
- United Arab Emirates: Monday, March 10 - 2008 at 14:09
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Posted by Medilyn Manibo, Assistant News EditorMonday, March 10 - 2008 at 14:09 UAE local time (GMT+4)
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