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Lee Cooper celebrates the spirit of rock
- United Arab Emirates: Monday, March 10 - 2008 at 15:07
- PRESS RELEASE
Lee Cooper, the UK based fashion denim brand sponsored the Dubai Desert Rock Festival for the third consecutive year which took place on March 7th & 8th at the Dubai Festival City.
A crowd of over 20,000 people attended the event featuring famous American rock band 'Korn' which performed their hit single 'Blind' among other rock chart busters on day one, while British rock band 'Muse' opened day two with their hit single 'Time is Running Out'.
Other bands in the amazing two-day line up included the likes of Machine Head and Velvet Revolver.
Leading fashion brand Splash prides itself for being the exclusive licensee of the famous denim brand across its 70 stores as well as its many exclusive brand outlets in the GCC.
CEO of Splash, Raza Beig stated, "Lee Cooper is a global brand that is well known for its fine denim products. Once again, we support the DDRF as part of the brand's vision to strengthen the bond between fashion and music. We are very proud of this collaboration that clearly asserts its success from the huge turnout".
This is one of many ways in which Lee Cooper has shown its dedication towards celebrating the spirit of rock.
Lee Cooper recently discovered an indie rock band called The Deans during their London "MORRIS IS PLEASED TO RELEASE YOUR BAND" contest. Lee Cooper's strong emphasis on innovation and variety has secured the brand an enormous international following.
Lee Cooper's CEO, Stefaan Le Clair briefly visited the vibrant city of Dubai and met with the Splash management and team congratulating them on the spring collection launch fashion show that was held recently.
Splash CEO Raza Beig was present and escorted him to the flagship stores briefing him about the brand's vision and future plans.
Barney York, Sponsorship Director of Centre Stage Management commented, "We are thankful for Lee Cooper's sponsorship to our event and their continued support which greatly helps in the success of the event. Dubai Desert Rock is becoming more successful every year in terms of participating bands and a major increase in turnout and we definitely look forward to making the event bigger and more memorable in the coming years."
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Notes and media contacts
About Lee CooperCreated by Morris Cooper almost a century ago, Lee Cooper, the fashionable denim wear brand from the UK has proved its enduring popularity across the globe. Lee Cooper's strong emphasis on fashion innovation and fantastic variety has secured the brand an enormous international following with an interesting mix of fabrics including denims and knits. The Lee Cooper line oozes fun, sensuality and creativity.
The UK-based denim brand has international representation in over 70 countries with over 4000 retail outlets and 450 brand stores. With its youthful orientation, Lee Cooper is a perfect fit for the youth who exude style through denim-wear.
Splash is the official distributor for Lee Cooper which can be found in all 70 Splash stores as well as several exclusive brand outlets in the GCC.
For more information on Lee Cooper, please contact:
Anuradha Farrell (Marketing)
Tel: 04 - 809 4500
Direct: 04 - 809 4575
For editorial information please contact:
Huda Al Baseer
Tel. +9714 343 0888
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Posted by Eman Hassan
