Air Miles hosts 5th Marketing Forum in Bahrain

The forum provided Air Miles' Bahraini partners and customers with the opportunity to learn more about the company's upcoming events and marketing initiatives.

Participants at the forum heard from various guest speakers including Dr. Khalid Amin, a member of the distinguished Manama Toast Master Club, who presented a segment on marketing.

"Our annual marketing forums provide our valued partners and customers in Bahrain with the opportunity to engage in a dialogue about the region's retail market and learn more about Air Miles focused marketing initiatives," said Awny Ahmed, Head of Regional Business, Air Miles Middle East.

The highlight of the marketing forum was the presentation of the first 'Monster Rewards' winners in Bahrain. Air Miles' successful 'Monster Rewards' programme was launched during the festive season last year and allowed local shoppers the chance to win mega 'Monster Rewards' including a Damas diamond necklace, four mini-break packages and four million Air Miles.

"As the only regional inter-country loyalty programme in the GCC, Air Miles has been growing from strength to strength and now has one of the largest and most diverse retail databases in the region. This year we plan to enhance our offerings and welcome new participants including Carters & OshKosh and UAE Exchange" Ahmed added.

"2008 is set to be a milestone year for Air Miles as we celebrate our first anniversary in Bahrain this April. We plan to mark this occasion by rewarding our members with Triple Air Miles on April 11th and 12th," concluded Ahmed.