Microsoft lowers XBOX 360 estimated retail price in the Middle East

Xbox 360 is the number one next-gen console in EMEA, owning 42% of the market in terms of life-to-date revenue. The new ERPs are part of Microsoft's ongoing strategy to open up the ultimate in high-definition gaming and entertainment to an even wider audience, with an offering for everyone.

Best choice for families

Xbox 360 grows as your family does, offering games and entertainment for every member of the family - from movies to games to music videos. With over 150 3+ rated games and unparalleled parental controls, parents can feel good about their kids playing Xbox 360.

Most diverse entertainment

Xbox 360 offers great choice in high-definition entertainment. It's easy to view and enjoy video and photos on Xbox 360 as well as connect wirelessly to share content with a Windows Media Center PC.

The best games

There will be over 1,000 games available on Xbox 360 by the end of the year, with something for every skill level, interest and taste. New community games allow gamers to sample the best of indie games, providing innovative new ways to play and enjoy. Blockbuster franchises like Grand Theft Auto IV and Rock Band make Xbox 360 the place to be this Spring. Xbox 360 exclusives for 2008 include Fable 2, Gears of War 2 and Too Human, setting new standards for next-generation gaming.

'Xbox 360 is now mass market in the Middle East,' said Armagan Demir, Head of Microsoft Entertainment and Devices Division Middle East. 'We have reached and surpassed several key milestones that form part of our long term strategic plan to achieve critical mass in the Middle East; and our portfolio now offers the kind of mainstream entertainment experiences that secure wider appeal for Xbox 360. These factors allow us to execute on our strategy to widen the market for Xbox 360, as planned.

'We continue to offer intense, immersive gaming experiences for gamers - but now we're priced in a way that will allow new consumers to find out for themselves why Xbox 360 is the ultimate in high-definition entertainment,' said Demir.