Western Motors raises the Jeep profile by opening a new showroom on the Corniche of Abu Dhabi

"The move to such a prestigious location is a clear indication of our long-term commitment to Jeep and to our customers,"

said Kamal Rafih, General Manager of Western Motors.

This fits well with Western Motors' long-term strategy to consistently serve its customers in accordance to highest quality standards in customer service.

The new showroom covers a total of 404 square meters and has space to display 11 Jeep vehicles, thus allowing the entire Jeep range to be showcased on the sales floor, all in a customer-friendly environment.

"We are delighted with the strategic location of this spacious new showroom because it allows us to bring the brand closer to our customers - it's also far more convenient for them and has plenty of parking space - another highly important consideration in terms of easy access for customers," added Rafih.

The inauguration of the new showroom was attended by many high level local and international dignitaries, including Rashed Abdul Jalil Al Fahim, Managing Director of the Alfahim Group, who welcomed Johannes Fritz, Director of Chrysler, Jeep and Dodge for Central/Eastern Europe, Africa, Asia and the Middle East, and Trent Barcroft, Vice President - Sales & Marketing, Chrysler International - Dubai Business Office.

Western Motors customers can also join in the celebrations and take advantage of very special promotions on the entire Jeep range to mark this special occasion.

The new showroom is just one of many developments planned by Western Motors, who are confidently projecting significant growth in Jeep sales and after-sales, building on the strong performance achieved in 2007.

"Among our future plans is the opening of a dedicated used car showroom in Umm Al Nar, Abu Dhabi in the first quarter of this year," added Rafih. With a growing network of showrooms and state-of-the-art service workshops, Western Motors aims to be a leading player in the local automotive market and build on its reputation for excellence, professionalism and dedicated customer service. "Our team of highly trained staff is very focused on our number one priority - total customer satisfaction," concluded Rafih.

By the end of 2007, the Jeep brand line-up had expanded from three models to seven - the most available to retail consumers at any time in Jeep's long legendary history. The Jeep Line-up includes the recently launched all-new Jeep Cherokee plus the Patriot, Wrangler, Wrangler Unlimited, Grand Cherokee, Grand Cherokee SRT8 and Commander.