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Damas presents Mother's Day pendant collection

  • United Arab Emirates: Wednesday, March 12 - 2008 at 14:47
  • PRESS RELEASE

Damas international jewellery retailer in the Middle East, unveils two in-house creations in celebration of Mother's Day.

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  • To make gifting this special season easier and more convenient for its customers, Damas has tied up with Panasonic, HSBC, ADCB, Mashreq, Commercial Bank of Dubai and Loyalty Airmiles for easy payment plans and special offers, giving you the best value this Mother's Day.
    To make gifting this special season easier and more convenient for its customers, Damas has tied up with Panasonic, HSBC, ADCB, Mashreq, Commercial Bank of Dubai and Loyalty Airmiles for easy payment plans and special offers, giving you the best value this Mother's Day.
Expertly crafted in the most precious materials, the stunning pendant chains evoke the deepest emotions in every detail, making them fitting presents this Mother's Day.

Tawhid Abdullah, Managing Director of Damas, said: "We are pleased to present the limited edition Damas Mother's Day Collection to those who are in search of the perfect gift for mothers this season. The new collection makes this occasion truly special as we adorn our beloved mothers with memorable creations that will forever remind them of our eternal love."

The Special Mother's Day Diamond Pendant with chain is created in 18ct white or yellow gold. It is highlighted with choice diamonds, mother of pearl and adorned with semi-precious stones such as citrine, peridot, amethyst, rhodolite and blue Topaz.

Every detail in the exquisitely crafted piece evokes special meaning. Take for instance the heart shape and elegant engraving that reads 'Mother' in Arabic calligraphy that celebrate mothers' pure and unconditional love. The coloured stones signify a garden in spring that brings happiness while the diamond-encrusted butterfly represents prosperity. The poetic assemblage is surrounded by mother of pearl which connotes 'Mother Nature' and 'Mother of All'. Taken as a whole, the pendant chain represents that special bond of love that we and our mothers share.

For Mothers who have deep affinity with yellow gold, Damas has created a special piece - the Damas Mother's Day Gold Pendant as perfect present. Coming in 18ct yellow gold and accentuated by cubic zircon stones in delectable colors, the elegant pendant takes the shape of a square and has at its centre a graceful engraving which means 'I am willing to sacrifice my life for you, Mother' - a fitting ode to the most important woman in our lives.

To make gifting this special season easier and more convenient for its customers, Damas has also tied up with Panasonic, HSBC, ADCB, Mashreq, Commercial Bank of Dubai and Loyalty Airmiles for easy payment plans and special offers, giving you the best value this Mother's Day.

Delight your mother with a truly special gift from the limited edition Damas Mother's Day Pendant Collection now available in select Damas outlets across the UAE, Oman, Qatar, Bahrain, KSA, Kuwait, Egypt, Libya and Jordan.
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Notes and media contacts

For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305

About Damas:
The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning UK, Italy, Libya, Turkey, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with about 400 sales points worldwide.
Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.

The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.
Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design.

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