Land Rover supports Mountain High Arctic Women's Challenge

Themed 'Arctic Women's Challenge', the challenge will take place in Svalbard, 600 miles from the North Pole, from April 26 to May 4 2008 and will bring together people from diverse backgrounds, nationalities, and age-groups for a common cause of controlling the spread of breast cancer through education and prevention.

12 Team members, including a breast cancer survivor and two Emarati sisters, are currently training at Ski Dubai, to adjust to climate change and familiarize with the extreme cold temperatures they will face in the Arctic.

"We look forward to a very special trip and to raising more awareness for Breast Cancer in the region. A big thanks to Land Rover for their continued support of Mountain High projects," said Julie Amer, Founder and Managing Director of Mountain High, a Dubai based company that encourages people to take charge of their health by being more active in the great outdoors and taking time out with nature.

Marcelle Duncan, Regional Marketing Manager, Land Rover Middle East and North Africa said:

"The Arctic Women's Challenge will give members exhilarating experiences with a 3 day dog sledding expedition, ice caving, snow mobile safari, interactions with the locals, and overnight stays aboard a Polar ice ship
"Our support to Mountain High is in line with the company's philosophy to always create, inspire and deliver a spirit of adventure for everyone. We are proud to be able to make a positive contribution to make Mountain High's mission a success and we wish the team the very best in their endeavor".

Land Rover manufactures the worlds finest all terrain vehicles and has the strongest product line-up with five distinct models: The Range Rover, Range Rover Sport, LR3, LR2 and Defender.

The support for Mountain High's activities is part of Land Rover's ongoing commitment to encourage people to explore the outdoors and to spread the messages of health and adventure by stepping outside of their everyday limits for a good cause.