Jeeran set to expand into Dubai

Set in the hub of Dubai Media City, Jeeran.com will service the region's increasing demand for online advertising on social media. The opening of the office in Dubai places Jeeran.com in the centre of the Middle East media agency hub, and lines the company up to compete with other local rivals for the expected boom in localized and social regional media spending.

With its user generated content applications including blogs, personal websites, and user profiles, Jeeran.com claims over one million users on its platform with other tools that facilitate members generating their own online content.

The company's content base of user generated blogs, videos, photos and files is growing rapidly in line with internet growth in the region. The growing trend of internet use at home in the region, combined with the use of the internet as a primary form of communication for individuals to share their thoughts and ideas places Jeeran.com in an excellent market position.

"The establishment of our Dubai Office allows us to better service our media and advertising customers that need to understand exactly how powerful social media has become. With over 3Bn USD spent in the UAE market on advertising and the growing migration from off the page advertising towards online media channels we felt that now was the right time to invest in our local office as internet growth has already hit 45 million users" said Mr. Omar F. Koudsi, President and Co-Founder of Jeeran.com

"We took a long term investment decision to open our media and sales business in Dubai. Dubai really has achieved an incredible feat in its growth and with Dubai having the internet and media community in such proximity to each other it made perfect sense for us" continued Mr. Omar

The Middle East media market to follow the trends displayed in the USA and in Europe where page advertising has decreased whilst online advertising has increased dramatically. The effectiveness of Internet advertising, which can be measured using a variety of methods, is where the customer gets a real return on investment. It is extremely difficult to measure how effectively television, newspaper, radio or magazine ads drive sales but with online, an advertiser can tell who clicked on an Internet ad and even who bought a product or service during an internet session.

Companies such as Google and Yahoo have really been dominant in the Global search market but social media innovation requires a different skill set you only have to look at recent social media acquisitions by both companies to understand how big social media really is. Jeeran.com offers media, the power to reach wider demographic and advertisers segment to the very specific interest group, age, or geographic location quickly - resulting in a much higher return on investment for the companies' customers.