Dubailand enters timeshare industry with launch of 'Dubailand Vacations'

Dubailand, a member of Tatweer, announced the launch of Dubailand Vacations LLC a new entity specialising in developing timeshare and fractional business models for the region's biggest leisure, tourism and entertainment destination.

  • United Arab Emirates: Thursday, March 13 - 2008 at 08:46
  • PRESS RELEASE



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The creation of Dubailand Vacations LLC will introduce timeshare developments within Dubailand generating synergy amongst various theme parks within the destination, creating new market opportunities and contributing to the sophistication of the consumer-driven Dubai tourism, leisure and entertainment markets.

Timesharing vacation ownership has been included as a key component of the overall development strategy for Dubailand. The concept of timesharing consists on the division of use rights of resorts or urban accommodations into increments of time such as a week. These use rights are then sold to the consumer either in perpetuity or for a finite period of time such as 20, 30 or more years; the consumer pays a one time purchase price for the use rights and an annual maintenance fee.

As an early entrant in the timeshare industry, Dubailand will seek to leverage the sector's tremendous global growth over the past few years, with industry sales volumes now exceeding $10bn annually, and consolidate its leadership position in the Middle East's travel and tourism industry.

Dubailand has taken the lead in formulating rules and regulations on timeshare and other forms of shared ownership in coordination with the Real Estate Regulatory Agency (RERA), Dubai Department of Economic Development (DED) and major industry players, including Interval International. When implemented, the new regulations will allow other eligible players to enter the vacation ownership market for the benefit of consumers, developers and Dubai as a whole.

Mohammed Al Habbai, CEO of Dubailand said:

'Vacation ownership is one of the most evolving segments in the hospitality and leisure industry. As a trend, publicly-traded hospitality companies are now actively developing a full range of offerings at different price points in resort and urban destinations, in contrast to what was once a sector dominated by private developers alone.'



'Timeshares and other forms of shared real estate ownership within Dubailand will allow us to cater to the varying needs of our future visitors with a world class offering. Demonstrating our dedication to deliver on the tourism objectives of Dubai Strategic Plan 2015, our move will also help us enter a promising segment of the travel and tourism sector in the region.'

Recent Dubai Government research has revealed that 20% of the predicted 15 million annual tourists (in 2015) will opt for accommodation alternatives to traditional hotel rooms, with many expected to favour timeshare options. Currently, the Middle East region holds less than five per cent of the world's vacation ownership developments.




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Notes and media contacts

ABOUT DUBAILAND
DUBAILAND, a member of Tatweer, is the world's most ambitious tourism, leisure and entertainment project, catering to the needs of the entire family. The unique 3 billion sq. ft. development has been designed to catalyze the position of Dubai as an international hub of family tourism, appealing to tourist segments across genders, age group, world regions and activity preferences. DUBAILAND® is projected to attract millions of tourists annually from around the world.

The diverse projects under DUBAILAND include theme parks, eco-tourism projects, shopping malls, restaurants and residential units that are being developed by UAE, GCC and international investors.

A product of extraordinary vision, DUBAILAND will be an attractive place to 'live, work and play' for the emirate's growing population, both as a leisure destination and an appropriate setting for business and entertainment development.

ABOUT TATWEER:
Launched in December 2005, Tatweer is one the region's most dynamic enterprises and a member of Dubai Holding. Comprising 10 market-leading brands, it oversees an ambitious business development plan. Its current portfolio is divided into Energy & Healthcare, Tourism & Entertainment, and Industry & Real Estate offerings. Its entities include Dubai Healthcare City, the region's hub for world-class quality healthcare services; Mizin, one of the most advanced real estate companies in the region; Universal City Dubailand, the 22 million sq ft development, featuring Universal Studios Dubailand as its centrepiece; 'The Tiger Woods - Dubai', an exclusive golf community that will include the first Tiger Woods designed golf course; Dubailand, one of the biggest leisure, entertainment and tourism destinations in the Middle East; Dubai Industrial City, an industrial township to develop Dubai as a leading manufacturing hub; Bawadi, the world's leading hospitality and entertainment project hosting 51 luxury hotels and more than 60,000 hotel rooms; Dubai Energy, investing in regional and global energy opportunities and building a diversified investment portfolio; Dubai Mercantile Exchange, the first energy futures exchange in the Middle East set up in partnership with the New York Mercantile Exchange and Global Village, a premier family destination for culture, entertainment, cuisine and commerce.

Tatweer's entities continue to consolidate a group of life-improving industries in addition to pioneering joint venture initiatives with leading global conglomerates. They continuously strive for world-class performance, while implementing leadership development to drive and sustain business excellence, quality and high performance.

For further information
Tatweer / DUBAILAND PR Agency:
Aseel Nihad
Senior Account Executive
Jiwin the Public Relations Arm
Of Dubai Press Club
Phone: +971-4-3613584
Anne-Birte Stensgaard Posted by Anne-Birte Stensgaard, Senior News Editor
Thursday, March 13 - 2008 at 08:46 UAE local time (GMT+4)

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