Largest Plug-ins ElectroniX store to open at The Dubai Mall

The 38,900 sq ft anchor store will be located on the second floor of the mall in The Electronics Precinct. It will be the sixth UAE outlet for the popular consumer electronics retailer. The new store will embody the Al-Futtaim group's philosophy of providing customers with the best brands and services. More than 300 of the world's best consumer electronics brands will be showcased, offering customers enormous variety and choice.

Vishesh Bhatia, Group Director - Electronics, Engineering & Technologies, Al-Futtaim Group, said:

"This is bold move for Plug-ins ElectroniX and one that reflects our firm commitment to increasing the brand's market share in the UAE. We are confident that the store's unique position in this landmark complex will establish new trends in electronics retailing in the region and provide customers with an unrivalled interactive shopping experience."

Scheduled to open later this year, the store at The Dubai Mall will feature Plug-ins ElectroniX's contemporary identity and customer-friendly layout which makes shopping a more pleasurable and interactive experience. Customers will be able to browse through a wide range of consumer electronics and digital products, mobile telephony, interactive gaming and the extensive IT offering for which Plug-ins ElectroniX is so highly regarded. An extensive range of white goods, kitchenware, home and personal appliances will also be available.

Unique 'touch and feel' pods organised into six distinct zones will allow customers to handle and trial products prior to purchasing. Tagged according to product category - 'Talk' for mobiles, 'Listen' for audio products, 'Watch' for vision-related products, 'Live' for home appliances, 'Play' for gaming, music and DVDs, and 'Connect' for IT products and digital cameras - the 'touch and feel' concept has proved enormously popular with customers and has been successfully rolled out throughout all UAE stores.

The Dubai Mall store will be staffed by a dedicated team of extensively trained product advisors who will assist and guide customers. Mr. Bhatia said: "We are delighted to be the anchor tenant and largest electronics retailer at The Dubai Mall.

"The new Plug-ins ElectroniX store will reflect the strength and expertise of the Plug-ins brand and quickly become established as a focal point for electronics enthusiasts in Dubai. The new store gives us the ability and scope to satisfy customers' growing electronics needs and will set new standards in product offering and customer service."

The Dubai Mall is one of the largest malls in the world and is set to be the premier destination for shopping, leisure and entertainment. It is expected to attract more than 30 million visitors within its first year and will revolutionise the shopping mall experience. It will offer more than 1,200 retail outlets, two anchor department stores, a 220-store Gold Souk, more than 150 food and beverage outlets, and an array of world-class attractions on a 12.1 million sq ft site.