Land Rover provides luxury driving element for Dubai World Cup 2008

Land Rover has confirmed its official car sponsorship of the Dubai World Cup for the fourth consecutive year.

  • United Arab Emirates: Thursday, March 13 - 2008 at 11:32
  • PRESS RELEASE


Frankie Dettori, thoroughbred race horse jockey and celebrity, supporting Land Rover's sponsorship of Dubai World Cup.
Frankie Dettori, thoroughbred race horse jockey and celebrity, supporting Land Rover's sponsorship of Dubai World Cup.

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This partnership reflects a perfect synergy as both represent superb performance, precision, style and power.

Attracting spectators from across the globe, Dubai will be the thirteenth running of the world's richest horse race at Nad Al Sheba on Saturday 29 March 2008.

Land Rover will provide a fleet of 30 luxurious Range Rover vehicles which will be available to transport VIP guests, jockeys, trainers and their families to the race track and around Dubai.

In addition, Land Rover will exhibit their latest product line-up: The Range Rover, Range Rover Sport, LR2 and LR3 at the Dubai World Cup for spectators to get a closer look at the brand's extensive range of premium SUV models.

To provide an exciting opportunity to own one of the world's most desirable SUV models, Land Rover will give spectators an opportunity to win a new Land Rover LR2, the award-winning premium compact SUV.

Commenting on the sponsorship Marcelle Duncan, Regional Marketing Manager Land Rover, Middle East and North Africa said:

'We are delighted to be associated to The Dubai World Cup, a highlight on the Middle East and international sporting calendar. The association with such a prestigious event reiterates Land Rover's position as a truly global brand and stems from its conviction to promote sport and a spirit of adventure at every level'.



Land Rover now has the strongest product line-up with five distinct models: The Range Rover, Range Rover Sport, LR3, LR2 and Defender.

These premium models offer customers a choice of products that are sophisticated, premium, technologically advanced and suitable for all driving expectations.




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Notes and media contacts

About Land Rover
Since 1948 Land Rover has manufactured authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, LR2, LR3, Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs 9,500 people and supports a further 40,000 jobs in the supply chain.

Land Rover is committed to addressing the challenges of climate change and since September 2006 carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset programme run by Climate Care.

For further information, please contact:

Leanne Blanckenberg or Summera Zaheer at Weber Shandwick MENA, Tel: 3210077 Fax: 3211711
Eman Hassan Posted by Eman Hassan
Thursday, March 13 - 2008 at 11:32 UAE local time (GMT+4)

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