• HSBC

Tameer to set trails blazing with new CMO on board

  • United Arab Emirates: Thursday, March 13 - 2008 at 15:51
  • PRESS RELEASE

Leading real estate and development firm, Tameer Holding, has announced the appointment of Mr. Ramzy Abou-Ezzeddine as its new Chief Marketing Officer.

Prior to his appointment at Tameer, Mr. Abou-Ezzeddine worked at Leo Burnett, one of the world's leading advertising agencies, as Regional Planning Director for the Middle East and North Africa at the regional head office, and has served several assignments including Managing Director for the Egypt operations.

Mr. Abou-Ezzeddine has had a distinguished career with several world-renowned organizations, gaining invaluable experience and expertise in communication in general, and brand building in particular.

And this experience is not limited to one type of market, but rather extends across a number of industries, including real estate.

Having worked with a number of internationally recognised brands throughout the Middle East and North Africa region, Mr. Abou-Ezzeddine has had a definitive impact as one of corporate world's leading lights.

During the naming of the firm's new CMO, Tameer President, Mr. Omar Ayesh, said:

"Ramzy's experience and understanding of Middle Eastern markets make him a prime asset to our company. We are supremely confident that his skills and leadership will be of great benefit in the realisation of the Tameer vision and goals. His extensive experience in using the holistic approach to brand building, in conjunction with his knowledge and understanding of integrated marketing strategy and communication, and the tools used for these areas, makes Ramzy a valuable asset to the team. We also believe that his regional and international experience will be advantageous, as he will bring to TAMEER an in-depth understanding of the markets in those countries in which he has worked, allowing us to perfect our approach to the regional markets".


Speaking of his new appointment, Mr. Abou-Ezzeddine said, "I am excited to be joining such an inspiring firm. The current property boom poses a challenge to developers in terms of gaining the necessary exposure for their brands, and I look forward to working with the team to build the TAMEER brand to iconic status."
Mr. Ramzy Abou-Ezzeddine, Tameer's new Chief Marketing Officer.  
Mr. Ramzy Abou-Ezzeddine, Tameer's new Chief Marketing Officer.
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About the Company
The journey of Tameer began in 1991. This UAE-based company has grown over the years, with the aim of becoming the leading property developer in the region. In 2005, Tameer Holding formed a strategic partnership with Al-Rajhi Investment Group and today the firm's investment portfolio in the realty market totals over dhs150 billion.

Currently, Tameer Holding is developing key projects in the UAE, such as its signature development "AlSalam City" in Umm Al Quwain, and "Al Ameera Village" in Ajman, with "Princess Tower", one of the world's tallest residential tower, located in Dubai Marina. This was followed by other key projects in Dubai such as the "Al Dana 1 & Al Dana 2" projects, "Al Shahd" Tower on the Emirates Hills, "Al Jawzaa" in International City, The Palace Towers in Dubai Silicon Oasis, "Elite Residence" in Dubai Marina and "Imperial Residence" in Jumeirah. The "Regal Tower" the "Silver Tower" and "Platinum Tower" in the heart of Dubai Business Bay and the iconic Tameer Towers at Abu Dhabi's Shams Al Reem and The Gate Towers - a joint venture between Sorouh and Tameer.

In addition to these projects in the UAE, Tameer has numerous international developments including "Madinat Al Majd" in Jordan and "Al Hanaa City" in Libya.

For more information, please contact:

Hunada Zein Edin
Corporate Communications Manager
Marketing Department
00971 6 599 5159

Rola Shalak
Assistant Manager, Corporate Communications
Marketing Department
00971 6 599 5161

Serine Srouji
SAHARA PR
00971 6 5737018

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