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Tuesday, November 10 - 2009

Fujitsu Siemens extends Tech Data's distribution contract to include Saudi Arabia

  • United Arab Emirates: Tuesday, December 03 - 2002 at 11:52
  • PRESS RELEASE

Fujitsu Siemens Computers today announced that it has extended its distribution agreement with Tech Data to include the Kingdom of Saudi Arabia, as a result of the tremendous growth in the business during the first year of its tie-up with the company.

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"With an 85 per cent growth of our business with Tech Data for this year, we are glad to extend our strategic relationship to include the promising market of Saudi Arabia," said Farid Sabbagh, FSC Distribution Sales Manager.

"The computer reseller channel in the region quickly endorsed the Fujitsu Siemens brand because of its quality, leading edge technology, its most versatile mobility options, competitive pricing and great customer support," said Ahmed Al Azzawi, PC Business Vertical Business Unit Manager at Tech Data.

"Tech Data's success is due to a combination of the extensive reseller base and the knowledgeable sales team that focus on our products," said Sabbagh. "To be successful in IT distribution, a few key elements of your business have to be right, such as relationships, fast and cost effective logistics management, and an extensive knowledge of market requirements. Because Tech Data continues to perform extremely well in these areas we have expanded Tech Data's region of distribution to include Saudi Arabia as well," he added.

Launched in 1999, Fujitsu Siemens Computers has quickly become a leading technology provider worldwide offering a portfolio that includes notebooks, personal computers,

workstations, Intel and Unix based servers, mainframes and storage solutions with its key areas of focus being Mobility and Business Critical Computing. Last year, Tech Data distributed Fujitsu Siemens products in the UAE, Oman, Bahrain and Qatar markets.

"When we took the FSC brand on board last year, we committed to map the successful partnership that our companies have created in Europe to the Middle East. We have achieved that through a phenomenal growth and will work to achieve the same in Saudi Arabia," added Al Azzawi.

TechData has witnessed a phenomenal growth in business after it was made a distribution partner of FSC a year ago. The company has a mature and active reseller customer base in Saudi Arabia, and is capitalizing on several growth opportunities in the Saudi market. With the extension of its FSC distributorship to include Saudi Arabia, TechData will further build on their channel strategy and programs throughout the Kingdom.
By working together FSC and Tech Data will be able to implement educational, training and marketing initiatives to add value to the resellers.

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About Fujitsu Siemens Computers:
Fujitsu Siemens Computers is the leading European computer company and offers one of the world's most complete product and solution portfolios. Its world-leading technology and innovative IT products span the entire range of personal computing and enterprise computing needs. With extensive European manufacturing facilities and more than 7,000 employees serving our customers, the company operates in 25 countries across Europe, the Middle East and Africa. Fujitsu Siemens Computers offers unrivalled expertise in enterprise computing with best-in-class Intel- and Unix-based servers, mainframes and enterprise storage solutions. The company is also one of the leading providers of professional PCs, notebooks and workstations to business customers, and is Europe's leading supplier of PCs for home users and small offices. Fujitsu Siemens Computers is jointly owned by Fujitsu Limited and Siemens AG, and benefits from the combined strengths and innovation of its parent companies. The global cooperation between Fujitsu and Siemens provides access to a worldwide network of service and integration partners as well as more than 80,000 specialists dedicated to the Fujitsu Siemens Computers product and solutions portfolio. The company has clearly defined its strategic direction, focusing on Business Critical Computing and Mobility solutions as the key drivers of the eBusiness and the internet age. Business Critical Computing builds on the core competencies of Fujitsu Siemens Computers and guarantees extremely scalable, secure and always-on IT infrastructures for both current and future eBusiness environments. The company is also addressing the dramatically increasing demand for advanced solutions that support the mobility of users with anytime access to internet services and applications - independent of location and device.

For further information, please visit: www.fujitsu-siemens.com

About Tech Data FZ-LLC

Tech Data Corporation (Nasdaq: TECD), founded in 1974, is a leading global provider of IT products, logistics management and other value-added services. Ranked 117th on the Fortune 500, the company and i ts subsidiaries serve more than 100,000 technology resellers in the United States, Canada, the Caribbean, Latin America, Europe and the Middle East. Tech Data's extensive service offering includes pre- and post-sale training and technical support, financing options and configuration services as well as a full range of award-winning electronic commerce solutions. The company generated sales of $17.2 billion for its most recent fiscal year, which ended January 31, 2002. Tech Data FZ-LLC is the largest trade-only distributor of computer hardware, software and services for MENA (Middle-east and north Africa region). Tech Data's main office is located in Dubai, United Arab Emirates with warehouse and logistics operations are in Dubai, Jebel Ali, Dubai Airport Free Zone & Bahrain Air port Free Zone."

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