Member of Mohammed Bin Rashid Est. for Young Business Leaders opens Arab world's first River Woods franchise in Dubai

With more than 1,500 point of sales and 85 exclusive stores worldwide, River Woods offers a mid to high end range of casual wear, as well as accessories for men, women, children and babies.

Abdul Baset Al Janahi, CEO of the Mohammed bin Rashid Est. for Young Business Leaders, said: "Franchising is an important growth avenue for small and start up businesses. The backing of brands' already established image and consistent quality enhances the rate of success of small businesses.

"We are pleased to see one of our distinguished members partnering with a recognized international brand. We not only encourage our members to tap into this segment, but also strive to facilitate further partnership opportunities. Consequently, the Establishment is keen to participate in regional and international franchising events to spotlight potential deals for our partners."

Hashim Mustafawi, Managing Director of River Woods Dubai, said:

"As the region's foremost trading hub, Dubai has long been home to top international brands. Adding to the current stable of distinctive clothing lines, we are proud to bring for the first time to Dubai and the region a quality brand such as River Woods."

"River Woods is renowned worldwide for its premium fabric and strict quality control during the manufacturing process. The brand tells a story of family, friendship and edified lifestyle, epitomizing the core essence of our society in Dubai."

Mustafawi also praised the Establishment's role in catalysing the development of small and medium enterprises in the UAE.

He added: "The Establishment plays a crucial role in encouraging aspiring UAE nationals to launch and operate their own businesses. As a UAE citizen, it is the responsibility of every national to participate in building the country's economic capabilities, regardless of the size of contribution."

With its head office in Evergem, Belgium, River Woods boasts a solid distribution network through¬out Europe. The Dubai division located in the Mercato Shopping Mall comes as part of the company's strategy to expand beyond its Continental borders.

Feras Mansour, Operations Manager of River Woods Dubai, said: "We have ambitious plans for expansion locally and regionally. As the first franchisee of the international brand in the region, we are placed in a preferable position to strike potential partnerships with River Woods, for opening new outlets across the UAE and the whole of the Arab world."