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Sunday, November 29 - 2009

Fleet customers get first-hand experience of latest Ford, Lincoln and Mercury models in Bahrain

Ford Middle East and Almoayyed Motors recently held a preview meeting for the latest Ford, Lincoln and Mercury passenger cars at the Bahrain International Circuit.

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Senior Ford Fleet management from the US and the region were available to present the new lineup to key customers, together with representatives of Almoayyed Motors, the Ford, Lincoln and Mercury importer-dealer in the Kingdom. The programme featured the all-new 2008 Ford Mondeo, Ford Five Hundred, Mercury Montego, Focus, Edge, Explorer and Escape as well as the new Lincoln MKZ.

"Our array for 2008 features some of the best models ever built by Ford Motor Company," said Nathan Oscarson, Ford Middle East's newly appointed general manager for Fleet Sales. "Each of these products is award winning in its own class and enjoys the highest levels of quality and craftsmanship, as well as great driving dynamics."

He added: "Together with our dealer partners we aim to generate additional excitement for what is one of the most comprehensive passenger car line-ups Ford has ever offered in the Kingdom. Each and every customer profile is well served, and that makes a great one-stop solution for any fleet buyer in Bahrain."
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About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company's core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.fordvehicles.com.

Ford Motor Company's history in the Middle East goes back to nearly 60 years. The company's local importer-dealers operate more than 55 facilities in the region and directly employ over 4,000 people, the majority of whom are Arab Nationals.

Ford Middle East is also a responsible corporate citizen in the region, with the Ford Motor Company Conservation & Environmental Grants, a grass-root level program that has offered USD600,000 in grants to over 75 Middle Eastern environmental projects since 2000.

Contact:

Sue Nigoghossian
Ford Middle East Public Affairs
971-50-454-3640
971-4-3327767

Rami Halawani
Asda'a
971-50-655-8750
971-4-335-5969

Chloe Martinez
Asda'a
971-50-544-8536
971-4-335-5969

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