Volvo C30 enter Saudi at Zahid Volvo

The C30 Design Concept has a compact, sporty design with two doors, four individual seats and a distinctive glass tailgate.

The Volvo C30 can be fitted with four- and five-cylinder petrol and diesel engines, from 1.6 to 2.5 liters. Engines available in the Middle East will be the 1.6, 2.4i and 2.5 liters Turbo Charged Engine (T5).

The styling of the C30 Design Concept is inspired by the classic Volvo P1800 ES and Volvo's recent SCC (Safety Concept Car) and incorporates today's modern Volvo styling cues such as a boat-shaped aerodynamic front section and shapely rear shoulders enhanced by the horseshoe-shaped rear light clusters.

"The rear light pattern is so unusual that you'll never be in any doubt about what car you have in front of you," said Imran Khan Volvo Franchise manager.

The C30 will be one of the most significant launches in Volvo history as it does not replace an existing model and is designed to appeal to new, younger customers without children who want a compact premium car that's good to drive and has plenty of style. It will take Volvo into a new sector of the market, to compete against the popular Golf GTI, Reno Megane hatchback and is part of Volvo's strategy to broaden its model.

"We know there are a large number of younger Saudis who are attracted by the Volvo brand, but cannot find a compact model in our range that exactly matches their taste and needs," says Imran Khan "The Volvo C30 Design Concept has been developed precisely for this potentially important group of new customers," he continued.

Volvo carried out a media audit to gauge opinions of younger professionals and singles across the Kingdom. The results showed that most rarely a need to take more than two people, and describe their ideal car as an agile, rewarding runabout; but, significantly, a good design and brand name are particularly important for them whether buying clothes, household items or a car.