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Damas utters masculine elegance with Baraka's Ceramik Collection

  • United Arab Emirates: Monday, March 17 - 2008 at 14:09
  • PRESS RELEASE

Damas, the leading international jewellery retailer in the Middle East, beckons men to a world of elegance and sophistication with the launch of the Ceramik Collection, the latest offering of famed Italian jewellery house Baraką.

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  • Tamjid Abdullah and Cristiano Benvenuti.
    Tamjid Abdullah and Cristiano Benvenuti.
Set apart by its compelling character and quality, the all-men's collection offers bracelets and cuff links accenting allure and magnetism.

At the exclusive gathering to mark the launch of the new collection in Dubai, Cristiano Benvenuti, Sales Manager of Baraką, commented:

"Baraką is a pioneering all-Italian jewellery brand for men. It is backed by three decades of know-how on techniques, materials and craftsmanship that have set the benchmark of excellence in its field. Our latest offering - the Ceramik Collection - creatively combines precious materials with high grade ceramic. We are very pleased to bring these innovative creations to our clientele in the Middle East".


"I am confident that the Ceramik collection will be greatly welcomed by men of impeccable taste in the region. Baraką is a member of Italian Luxury Industries SpA and one of the foremost international brands of men's jewellery. Crafted from the choicest materials using a combination of traditional and modern methods, its latest collection is composed of highly defined pieces that go well both in the boardroom and as evening accents, greatly enhancing a man's presence and appeal," said Tamjid Abdullah, Deputy Managing Director of Damas, the exclusive partner of Baraką in the Middle East.

Creating men's jewellery demands a different approach as compared to women's jewellery, as it should strike the right balance in line and form.

Judging by its continued success, Baraką seems to have achieved the perfect combination. Several of its collections draw inspiration from the mechanical world, presenting creations of powerful presence and use precious stones with classic restraint.

The resulting pieces blend a variety of textures that give themselves up for tactile play and come across as elegant and never too flashy.

A defined presence


The brand has always paid keen attention to style and the incorporation of innovative materials. This time too it meets all expectations. Thanks to an avant garde procedure guaranteeing less weight, thickness and reduced fragility, Baraką offers ceramic creations with a tasteful blend of pink gold and diamonds adding colour, texture and tactile delight in stunning bracelets, pendant chains and cuff links of rare sophistication.

In two of its bracelets prominently featuring black ceramic, an arch of pink gold highlights visual chemistry, with two rows of diamonds enhancing glamour in one of the creations. A bracelet offers white ceramic with pink gold joints making gripping accents with diamond rivets.

The cuff links are crafted from black ceramic with sharp bands of pink gold swinging across. These sleek and dramatic pieces are to be worn with caution as they may attract more than their fair share of attention!

Discover the rare elegance of Baraką's Ceramik Collection now available at select Damas Les Exclusives Boutiques across the UAE.
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Notes and media contacts

About Damas:
The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning UK, Italy, Libya, Turkey, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with about 400 sales points worldwide.
Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.
The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.
Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design.

For more information please contact:

The Idea Agency PR Department
Tel: 04-3434424 Fax: 04-3434305

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