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OKI Printing Solutions smashes records with 58% Middle East growth

  • United Arab Emirates: Tuesday, March 18 - 2008 at 12:04
  • PRESS RELEASE

OKI Printing Solutions, the leader in the global colour printing market, has reported record market growth in its Middle East regional operations.

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  • John Ross, OKI General Manager, Middle East, India and North East Africa
    John Ross, OKI General Manager, Middle East, India and North East Africa
The company's UAE-based operations cover the Middle East, Indian and ASEAN markets and have seen massive 58% year on year growth.

Commenting on OKI's powerful performance John Ross, General Manager, Middle East, India and North East Africa said, "We see this as another strong proof that we were right to open up Oki's regional office here in the UAE. We've expanded our operations in every way since we did. We've expanded our market share to take a clear number two slot in the Middle East A3 colour printer market , we lead a number of country markets, we've expanded our distribution network, our regional team and we're seeing the clear growth trend that those investments in the market are driving."

Since Oki opened its Middle East office in November 2005, the company's regional market performance has seen a strong expansion of its market share in the fast-growing markets of the Middle East.

Figures from market analyst and research house IDC show that Oki has built its regional share to become a clear challenger in a number of regional colour printing markets, including taking leadership of the high speed (33-44ppm) colour A3 market in the UAE across Q2 of 2007.

OKI Printing Solutions provides a broad range of products that are designed to respond to all professional printing requirements that a business might need.

OKI is one of the world's top manufacturers of business printers and the leader in colour printing solutions for business.

With year on year growth of its business colour printing revenue in the Middle Easst exceeding 40%, Oki's direct involvement in the Indian market from its Dubai based regional headquarters has mean that its SIDM (Single Inline Dot Matrix) printer revenues have grown by a massive 115%.

"Oki's solid track record of innovative, well-made products that carve out better value for customers has created a strong and growing market opportunity for us across the region," said Ross. "Achieving revenue growth of this magnitude is solid proof that OKI's products and technologies are providing the market with a choice and that more and more businesses are finding that Oki offers a smarter alternative." said Ross.
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