Al Qasba celebrates new brand identity with gala dinner event

Graced by the presence of many dignitaries, representatives of the media, partners, sponsors, government department officials and all Al Qasba staff, the celebrations were held on the Al Qasba Walkway, next to Eye of the Emirates.

Talking about the identity of the venue which has fast caught on as a favourite family and cultural destination of the region, Marwan Al Sarkal, CEO of the Al Qasba Development Authority said, "Qanat Al Qasba is now officially Al Qasba - the one place you can be part of no matter what your nationality, your cultural orientation or your tastes, because we pride ourselves in offering the best cultural and family entertainment for all. And that's exactly what our new brand line - "Al Qasba - be part of it" seeks to convey.

"Through our new Al Qasba brand identity, we reassure the commitment of Al Qasba in providing our visitors with a new level of distinction in our facilities and services. Our future efforts will not only emphasize on Al Qasba being a local tourism, culture, and entertainment destination, but we will also work on being the best such destination both regionally and internationally."

"Unveiling the new brand identity of Al Qasba carries with it an open invitation to all to be part of Al Qasba. Be part of our relaxing ambience, the fun, the vibrant business hub, the great dining options and enjoy all that this destination offers. Because at Al Qasba, we believe that all of you can be part of it!"

The celebrations were dotted with a variety of Al Qasba trademark activities catering to the entire family. While stilt walkers, living statues, and other performers were at the entrance welcoming all the guests, international performers presented some amazing entertainment shows on the outdoor stage which was designed especially for this event.

A troupe of special performers also entertained the guests with fantastic live and shadow shows, as visitors also enjoyed laser shows and a special display of the Al Qasba Musical Fountain, the first of its kind in the region.

With some catchy set up and a great firework display the guests enjoyed a scrumptious Al Qasba dinner. At the end of the event, all Al Qasba Employees signed the Al Qasba Commitment Board, to reassure their commitment and loyalty to achieve the Al Qasba vision and make Al Qasba the ultimate tourist, cultural, entertainment, and family destination in the UAE.