The Ritz-Carlton Hotel Company selects BPG Public Relations as communications partner for the region

The selection of BPG Public Relations, which previously managed the communications for The Ritz-Carlton Hotel Company for many years, is a strategic initiative by the hotel group to further enhance its profile across the Middle East.

BPG Public Relations has already mapped out a detailed communications strategy roadmap aimed at further leveraging The Ritz-Carlton's strong brand values and enhancing its reputation in the region.

Vivienne Gan, Regional Director of Public Relations - Middle East for The Ritz-Carlton Hotel Company, noted:

'We are on the verge of a very ambitious growth plan in the Gulf and Middle East, with a large number of new properties in the pipeline. It is therefore vital for us to reach out to our target audiences in key markets through the appropriate media and activities. BPG Public Relations has the proven expertise and the in-depth understanding of our properties and The Ritz-Carlton brand, as well as the demonstrated ability to effectively convey our key messages across our audiences.'

'We are confident of BPG Public Relations' commitment and abilities towards helping us achieve our communications objectives. With the fresh, innovative ideas of BPG Public Relations, backed by their strong network footprint in the region, we plan to unveil a vast array of promising new initiatives in the days to come', she added.

David A. Allan, Senior Vice President and COO of BPG Public Relations commented: 'The Ritz-Carlton has achieved an outstanding reputation as a leading hospitality brand operating to the highest standards in the Middle East. We are very pleased to have the opportunity of working with this leading group once again. BPG Public Relations is looking forward to truly adding value to The Ritz-Carlton brand across the region through its Public Relations endeavours, and synergize the strengths of both partners to ensure optimal results.'

BPG Public Relations, part of the BPG Group, is a brand that best exemplifies the adage 'Think Global, Act Local'. With a network that spans the region, and with more than 210 dedicated professionals from 28 different nationalities, BPG is arguably the most multi-cultural communications services group in the region.