BPA Worldwide appointed by 'Executive Magazine'

Executive Magazine, a Lebanese monthly pan-Arab publication which examines commercial, economic and financial developments across the region, becomes the first Lebanese-based title to be audited by BPA.

The decision reflects a growing trend among Lebanese publishers which, faced with continuing economic and political instability within Lebanon, are looking to wider distribution throughout the GCC Gulf States as the route towards growth, or even survival. Audited status is essential in assisting these titles attract a share of advertising revenue from regional and international advertisers.

"Our application for BPA audit status is in line with our strategy to be compliant with best international practices which always has been part of our mission statement and to which we owe the success that Executive has achieved since its inception," explains Yasser Akkaoui, Managing Director of Executive Magazine.

"We are glad that with our application Lebanon joins the thirty one countries where BPA conducts audits in the belief that this will eventually spread a culture of transparency and professionalism throughout our industry worldwide."

"We have now seen more than 80 publications throughout the Middle East apply for a BPA circulation audit, which reflects a maturing media market in the region," comments Stuart Wilkinson, BPA Worldwide's Managing Director, EMEA.

"It is also a recognition that audited status can play an important role in marketing a publication and attracting advertising revenue, and demonstrates a commitment to transparency amongst publishers which will help build advertiser confidence," he adds.