TECOM Investments to showcase commitment to quality and excellence at Balanced Scorecard Forum 2008

Titled 'The Art of Strategy Forum', the conference is well aligned with TECOM Investments' emphasis on building core internal competency in strategy execution across its knowledge-based businesses.

The forum to be held from 23-27 March at JW Marriot Hotel will provide handpicked regional and international case studies of real life best practices, highlighting how BSC can successfully become the backbone of an organisation's planning process.

As an organisation expanding globally, TECOM Investments focuses heavily on establishing an efficient alignment of its activities to the corporate vision and strategy. This approach has been one of the key drivers of the company's consistent performance both locally and internationally.

Abdullatif AlMulla, CEO of TECOM Investments, said: 'Clear execution of strategy is vital to ensure a consensus between performance and strategic goals. The real differentiating factor at TECOM Investments is our commitment to provide high quality services to both employees and business partners. In the knowledge-based industry, people are the main custodians of knowledge and hence the chief asset. We strive continuously to add value to the wealth of knowledge in the organisation through constant learning. Our consistent endeavour towards excellence has been the mainstay of our business development'.

'TECOM Investments continues to remain at the forefront of innovation, driving distinctive initiatives in a world-class business environment. Events such as the Balanced Scorecard (BSC) Forum provide a perfect opportunity for inspiring, motivating and developing our employees, to achieve our goal of becoming a global knowledge-economy leader.'

Led by the creators of the worldwide Balanced Scorecard phenomenon, Dr Robert Kaplan and Dr David Norton, the Balanced Scorecard Forum 2008 will contribute to increasing TECOM Investments' focus on strategy and results, improve organisational performance by measuring what matters, align organisation strategy with daily operations, focus on the drivers of future performance, improve communication of organisational vision and strategy, prioritise projects and initiatives among other things.

TECOM Investments has notched several prestigious honours acknowledging its commitment to quality and sustained excellence.

In 2007, it won the Dubai Human Development Award in the Service category, for its outstanding track record in the development of its people.

The Future Fuels magazine named it the Best Company in the Alternative Energy Award 2007, while it clinched five distinctions for Best Entity - Silver, Best Employee Satisfaction, Best Customer Satisfaction, Best HSE and Best Employee award at the first ever Dubai Holding Excellence Awards last year.