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Calgaro weaves elegance in gold with its Diva and Cipria collections

  • United Arab Emirates: Monday, March 24 - 2008 at 10:38
  • PRESS RELEASE

Damas, the leading international jewellery retailer in the Middle East, showcases one of the most remarkable jewellery brands to emerge from Italy - Calgaro.

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  • Cipria necklace.
    Cipria necklace.
As a design house that burst into international prominence in less than a decade since its founding, Calgaro creates jewellery inspired by the world of fashion and glamour. Its signature jewels speak the language of style and are defined by the woven gold and silver material for which the company has a patent.

Calgaro's latest collections - Cipria and DiVa -- display the virtuosity of the brand with stunning effect, offering lavish and opulent pendant chains, bracelets, earrings and rings in gold and silver, embellished with diamonds and a variety of gems such as pearls, white agate, quartz crystal, cabochon, topaz, citrines and tourmalines.

"Calgaro can rightly be hailed as the haute couture accent to a woman's wardrobe. It is unique in every way, offering creations that are dramatic and awe-inspiring in terms of material and design. They break away from traditional norms to elevate themselves as jewels of rare character," said Tawhid Abdullah, Managing Director of Damas.

The Calgaro 18 kt gold crochet, the signature handcrafted design of the brand, is the outcome of an ancient weaving technology and is regarded as the most precious weft & warp textile existing. The resulting material is highly versatile, giving way to delicate, lightweight and graceful pieces that would have been impossible to achieve with the more popular methods.

The versatility of Calgaro is a major draw for the contemporary lifestyle. Its fine finish and soft texture allows the wearer to achieve different looks with a single piece. Calgaro creations exude movement and fluidity not seen in traditional gold jewellery, thus creating a special relationship with their wearer.

The Cipria collection


One of the art world's eternal inspirations has been Marie Antoinette, the last Queen of France. The 18th century royal, nicknamed Dolphin, best epitomized European aristocracy and is renowned for her extravagant and elegant tastes. And it is this aspect that Calgaro celebrates with its Cipria collection. It weaves magic with its 18k gold crochet fabric, offering gold ribbons styled into extravagant bows on strings of pearls and at times interspersed by charming 'bubbles' of white agate, quartz crystal cabochon-pendants, pink tourmalines, champagne citrines and royal shades of topaz drops in its signature style.

These oval bubbles bring together opaque stones such as white agate with the mineral-rich sparkle of topaz to give an unusual effect that perfectly off-sets the grainy, sandy, beige hue of its large bands of woven, yellow, 18k gold, or in other instances, silver. The bubbles turn into flower-like pendants on gorgeous ribbons of woven gold or as charms on a bracelet. These bubbles also form stud earrings and rings of bold dimension. Eminently suited for the limelight, Cipria is a collection marked by extravagant lengths of woven gold and huge, dramatic collections of precious and semi-precious stones.

DiVa collection


Carlgaro pays handsome tribute to the Hollywood greats of the '40's, such as Greta Garbo and Marlene Dietrich with its DiVa collection. In it one finds grand necklaces and bracelets in 18k Calgaro gold and silver crochet fabric interspersed with macro curb-chains, precious wenge wood links and gold buckles with a sprinkling of diamond dazzle. It is haute couture at its best in an array of creations designed to heighten glamour and luxury. The macro curb-chains and wenge wood links turn into pendants on chains and charms on a bracelet as well as rings that present a very unusual option for your finger.

Winning international acclaim for its innovative and provocative jewels, Calgaro has already received two awards: the Premio Bulgari and a Gold Virtuosi award. One look is all it takes to know that its creations are not for the faint hearted! But for those who dare, Calgaro jewels are sure to bestow instant stardom.

Discover Calgaro's artistry at select Damas Les Exclusive Boutiques across the UAE.
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Notes and media contacts

About Damas:
The journey of Damas began in 1907, and today it has grown from a UAE based company into a global fashion and jewellery network spanning UK, Italy, Libya, Turkey, Egypt, Sudan, Jordan, Maldives, India, Lebanon, and throughout the GCC countries with about 400 sales points worldwide.
Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others.

The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthura; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.
Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design.

For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424 Fax: 04-3434305

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