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Wednesday, November 11 - 2009

Starbucks Coffee sustains communities and environment

  • United Arab Emirates: Monday, March 24 - 2008 at 15:52
  • PRESS RELEASE

Starbucks Middle East launched its latest Black Apron Exclusive (BAE), Colombia Nariño El Tambo, the 17th in this line of rare gourmet coffees. The new coffee, which is being introduced across the region, has been selected by Starbucks because of its rich flavour and the environmentally-friendly way in which it is cultivated.

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  • Colombia Nariño El Tambo.
    Colombia Nariño El Tambo.
Colombia Nariño El Tambo is grown in the rich volcanic soil outside of the town of El Tambo, near the upper slopes of Colombia's Volcán Galeras. Eighty percent of the coffee from El Tambo is shade-grown, which protects tropical forests, the habitat of migratory birds and other wildlife. El Tambo growers do not use chemical fertilisers, contributing to a healthy environment and clean ground water.

"Starbucks has long promoted environmental and social welfare in coffee-producing regions, maintaining a responsible and careful selection process," said Antoun Abou Jaoude, Marketing Manager, Starbucks Middle East & Egypt. "In addition to selecting coffees cultivated using environmentally friendly practices, we have established a community-development endowment of $15,000 wherever a BAE coffee is grown to help bring stability to the region and improve the livelihoods of area coffee farmers so they can continue to run their family farms," added Abou Jaoude.

"Education programs are in place to teach farmers proper water handling and sustainable growing practices, while price premiums are used to finance new wet mills, drying patios and water treatment systems, and to modernize the kitchens and bathrooms on a farm-by-farm basis for more than 1,200 families who have contributed beans for this special coffee".

Starbucks has worked with farmers in the Colombia Nariño region for more than 18 years to improve coffee production and sustainability. This year the harvest was exceptionally good, and the coffee was granted the coveted Black Apron status.

Colombia Nariño El Tambo is produced by small family farms, less than five acres in area, in rich, volcanic soil at 2,100 meters above sea level, which explains its juicy acidity, floral aromas and citrus complexity.

The coffee also has a distinctive chocolaty sweetness rarely found in the Nariño region, which is known for its signature nutty flavour. Complementary pairings include citrus fruits, herbal and savoury foods and chocolate.
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About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with nearly 16,000 stores and more than 170,000 partners (employees) in 44 countries, Starbucks is the premiere roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.

About M.H. Alshaya Co. (UAE)
M.H.Alshaya Co. is one of the leading retail companies operating in the Middle East; and is the franchisee for more than 40 International retailer brands including H&M, Starbucks Coffee, Mothercare, Debenhams, Boots, MAC and Foot Locker. Based in Kuwait, Alshaya operates more than 1300 internationally branded stores across 13 countries: KSA, Kuwait, United Arab Emirates, Bahrain, Qatar, Oman, Lebanon, Jordan, Cyprus, Turkey, Russia, Egypt and Poland. This network of stores is supported by an integrated pan-regional infrastructure, incorporating best practice activities in retail operations, merchandising, marketing, IT, logistics, real estate, human resources and financial control. Alshaya Retail employs more than 14000 employees from 35 nationalities.

Media Inquiries:
Sonia Larsen/Sami Al Shorafa
ASDA'A Public Relations,
Exclusive Affiliate of Edelman PR Worldwide in Middle East and North Africa
Dubai, UAE
Tel: +971-4-3344550
Fax: +971-4-3344556

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