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Wednesday, November 11 - 2009

Sabre renamed as Oman Air's preferred Global Distribution Partner

Sabre Travel Network Middle East has today renewed its distribution agreement with Oman Air, the sole national carrier of the Sultanate of Oman.

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  • Sabre CEO Daniel Naoumovitch, Oman Air CEO Ziad Al Haremi
    Sabre CEO Daniel Naoumovitch, Oman Air CEO Ziad Al Haremi
This agreement will allow Oman Air to promote and support Sabre as its preferred GDS through joint sales and marketing activities in Oman and beyond.

As part of the agreement Oman Air will be providing additional benefits to the travel agency community including the managing of group travel and limousine bookings.

In addition Oman Air will have an option to expand its check-in services to its customers through its existing agreement with Sabre.

The expected result of this renewal is enhanced cost effectiveness, superior inventory management and increased product offerings, all benefits that Oman Air can pass on to its customers - the travel agents - locally, regionally and globally, due to the reach of Sabre's global distribution systems (GDS).

This agreement will provide a springboard for both partners, allowing further expansion in the region whilst capitalizing on the synergies created throughout the long term relationship.

This is in a market where Sabre has achieved a significant increase in its market presence in less than two years. Oman Air has also enjoyed significant growth in recent years expanding both its routes and fleet.

Daniel Naoumovitch, CEO of Sabre, said: "We are extremely proud to be recognized as the preferred GDS of one of the fastest growing carriers in the region. Sabre's robust technology, innovative suite of products and excellent customer service has allowed us to enhance Oman Air's offer to its customers, the travel agencies, and therefore the end travel consumer".

Ziad Al Haremi, CEO of Oman Aviation Services (Oman Air) said:

"We have invested significantly in our operations previously, as well as in recent years with a view to making Oman Air not only a regional player, but an international one. Our new corporate identity project has aided the carrier's transformation into a world-class airline. The airline has vigorously rejuvenated itself as a major carrier in the region. With our expanding fleet, we can offer new routes and more frequent flights regionally and globally, and the end result is more passenger choice. We look forward to continuing our mutually beneficial relationship with Sabre and to reaping the benefits of their constantly evolving technology and products".


Oman is a particularly buoyant market for Sabre which is looking forward to further signings with top travel agencies this year.

The company is well placed to capture new business as they have recently increased their team on the ground, as well as opening several more offices in the Sultanate.
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About Oman Air
Since its establishment in 1993 as a regional carrier, Oman Air has witnessed tremendous expansions both in structure and performance, and flies today to 25 key destinations throughout the GCC, Middle East, Indian Subcontinent, Far East and Europe. It played a fundamental role in promoting air transport to and from the Sultanate of Oman, where the numbers of multicultural passengers increased during the years, and consequently recognized Oman Air, as one of the paramount regional airlines. Oman Air has now become fully prepared, and determined to go into the future with a modern vision. Oman Air main base is Muscat International Airport, Muscat.

The Company fleet will consist of 12 Boeing 737-800 Aircrafts (By end Jan 2009), 7 Airbus A330 Aircrafts (Mix of dash 300 & dash 200) with deliveries starting in 2009 and, commitment to some 6 Boeing 787 Dreamliners. Oman Air would be the first airline in the Gulf region to undergo such move to obtain the Dreamliner aircrafts, which are expected to be delivered to the carrier in 2012, 2014, and 2015
About Sabre Travel Network
Sabre Travel Network, a Sabre Holdings company, provides the most comprehensive end-to-end solutions for corporate and leisure travel. The Sabre GDS is the foundation for these solutions, providing a ready-built efficient marketplace that connects travel suppliers, including hundreds of airlines and thousands of hotels, with more than 50,000 travel agency locations. Currently, Sabre collectively handles over 70 percent of the BTN 100 bookings.
Key brands of Sabre Travel Network include GetThere, for corporate travel reservation technology; Nexion, a host agency; SynXis, for hotel reservation management, distribution and technology services; E-site marketing, specializing in online business solutions exclusively for the hospitality industry TRAMS, mid- and back-office solutions and marketing services for travel agencies; and TRAMS Marketing Alliance (TMA), a marketing promotions services for leisure travel agencies. Sabre Travel Network also markets TripTailor Vacations, a travel wholesaler providing dynamic packaging for the travel agency marketplace.

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