Solaris brings eye-catching style to Dubai Fashion Week

The line blends fashion, elegance, daring design, and radical innovation with classic and contemporary shapes to suit varied tastes. Encompassing bold, trendy and exciting lines from leading brands such as Tom Ford, Chloe, Burberry, Marc Jacobs, Michael Kors, Prada, Dior, Gucci, Bottega Veneta, Fendi, Miu Miu, Roberto Cavalli and Dolce & Gabbana, all of which are available at Solaris stores in the region.

Middle East Brand Manager for Solaris, Katia Andrejev said the support for Dubai Fashion Week comes after a successful first year for the brand in Dubai.

"Ever since the launch of Solaris in 2007 in the fashion capital of the region, the brand has gone from strength to strength. At Solaris we combine a wide range with exclusivity, which is an increasingly popular approach with customers who appreciate style, design and comfort. Our 2008 collection will be a celebration of beauty, elegance and glamour."

The new collection consists of eight different ranges comprising: 'The Couture', represented by a range of high-end designer labels, which include Dior, Prada and Gucci. 'The Luxe' features luxurious brands such as Cartier, Chopard and Bulgari. 'The Image' has shades from the hottest designers like Tom Ford, Marc Jacobs and Michael Kors amongst others. 'The Ageless' includes timeless yet forever cool pieces by Ray Ban, Persol and Police, whilst Eye tech brands known for their most advanced lenses and frames technology such as Oakley, Bolle, Arnette, Serengeti offer sports-specific eyewear. 'The Urban' has uber-trendy sunglasses from Diesel, Guess and Vogue. Fashionable and quality sunglasses for little ones can be found in the 'Junior and Kids' line and last but not least, the 'by Solaris' range developed by modern designers especially for Solaris is an attractively priced, yet high quality product.

As the trendsetter in sunglass fashion, Solaris only selects exciting and exclusive models that are the most coveted in the world of fashion. The Solaris fashion forecasting team predicted the success of Bottega Veneta's 'Butterfly' and Tom Ford's women's collection in 2007, which became an instant hit and a must-have accessory of a long list of celebrities.

A favourite haunt for Hollywood celebrities and fashion icons, Solaris stores bring together over 50 brands and 1000 different styles of sunglasses from glamorous Jackie O style wraparounds to trendy aviators. It has been brought to the Middle East by M.H. Alshaya Co., and offers the best models from world-leading brands.

As part of its commitment to customer service, Solaris guarantees high quality and offers a one-year warranty card, which guarantees free repairs for one full year if sunglasses are broken.

Solaris now has a stand-alone store in Deira City Centre in Dubai, along with a presence at shop-in-shop locations in Debenhams stores in the Mall of the Emirates and Ibn Battuta Mall in Dubai.

In addition, Solaris has a presence in The Avenues, the largest mall in Kuwait and Villaggio Mall in Qatar. The brand also has a store at Kuwait International Airport. Globally, the brand has over 50 outlets, including Paris, Milan, Monaco and St. Tropez.